The influence of Facebook, Instagram, Snapchat and other major social platforms is staggering. Gone are the days when television and radio were the mainstays of media consumption. Social media has taken over, and thanks to a million different social media statistics, they offer data you can use to your advantage.
Shocking Social Media Statistics
I’m going to share five of the most surprising, and potentially lucrative social media statistics you’ll see in 2017. These aren’t your ordinary, run-of-the-mill stats that talk about the number of users on Instagram or what types of posts get the highest engagement on Facebook. Instead, these statistics can be turned into real, actionable steps your business can take to convert leads into customers and strangers into brand advocates. Ready to check them out? Here we go.
45% of social media users feel “worried or uncomfortable” when they can’t access Facebook and email.
Talk about social anxiety. Or should we call it social media anxiety? People have become so connected to their social media and mobile devices that it feels unnatural for our phones and tablets to be more than an arm’s reach away. In fact, 25% of smartphone owners between the ages of 18 and 44 can’t even recall the last time their device wasn’t next to them.
If you’re looking for ways to reach your audience on mobile, this is great news for your business. A highly optimized mobile site with state-of-the-art responsiveness can give your website a tremendous boost of brand credibility and can also reduce bounce rates. Also, since the average social media user checks their accounts multiple times throughout the day, your chances of reaching your target audience on any given platform are excellent…as long as you have a strategy that you’re following.
22% of the world’s population uses Facebook.
Facebook has more than two billion users now. That number is so huge it seems almost ridiculous. With such a massive global reach, Facebook continues to provide exceptional opportunities for brands to showcase their expertise and services.
Because of the size and diversity of their audience, Facebook targeting options have continued to become more sophisticated. Whatever product or service your sell, rest assured, there’s a way to market it on Facebook to an audience that’s interested in your products.
80% of pins on Pinterest are repins.
That means only 20% of the pins you see on Pinterest are original content, which means there’s an opportunity for brands to make a huge impression. If your business has the bandwidth and the manpower to create branded, visual content, Pinterest could be an exceptional platform for audience and customer acquisition. It’s difficult to name a social platform that’s not completely saturated with content in 2017, but Pinterest is certainly close to the top of that very short list.
Still need another reason to think about giving Pinterest a try? 87% of users have purchased a product on Pinterest. By any standards that number is exceptional.
89% of messages on social media are ignored.
With all the talk from brands about their commitment to delivering great customer service, the vast majority of them fall flat and completely ignore their audiences on social. Their loss is your gain. One of the best – and easiest – ways to differentiate your brand’s social media presence from the competition is with stellar customer service. Start by responding to each and every online interaction with your brand.
If you can respond to a query from a customer or followers within 24 hours, you’re doing much better than 89% of brands on social media.
Keeping tabs on your social media strategy is the key to improving and being successful. These statistics aren’t just fun to read, they provide insights that can be used to captivate your audience, increase revenue potential and build brand loyalty.
Want to find out more about social media strategies, tactics and tips? Check out these helpful blog posts: