So, you just kick-started your social media efforts. Your feeds are now a reflection of the voice, design, and overall vibe of your brand. But while that’s all fine and dandy, you’re beginning to wonder how you can start seeing some dollar signs out...read more
How Lead Magnets Can Make your Business Money
How Lead Magnets Can Make your Business Money
Lead magnets are not dead, in fact, they’re very much alive. According to a recent VentureHarbor article, lead magnets can increase your lead flow up to 400%. Sounds good, right? Like any other marketing strategy, lead magnets only work if they’re...read more
Are Google My Business Posts a Thing?
Are Google My Business Posts a Thing?
Consider this: According to a HubSpot survey, 50% of people who find a business via local search will visit that business the same day. In addition, 76% of people searching for a service or product “near me” visit the business that they find in that...read more
Content You Shouldn’t Post on Social Media
Content You Shouldn’t Post on Social Media
Social media, when used correctly, is perhaps the most efficient way to talk to your audience, whether they be a small, localized group of fans who frequent your restaurant, or a million-strong community across the world; the content you upload to your...read more
Why We Love Sustainable Packaging
Why We Love Sustainable Packaging
Is sustainability cool? Well, Gen-Z, Millennials and the ocean sure think it is. Did you know that about 73% of Millennials and members of Generation Z are willing to spend more money on products if they are sustainable? This is one of the reasons why...read more
Social Media Updates in 2017 that Will Boost Your 2018 Marketing Strategies
Social Media Updates in 2017 that Will Boost Your 2018 Marketing Strategies
It’s 2018 and that means it’s time to dust off your marketing strategies and adjust for the boatload of social media changes that occurred in 2017. If you’ve already accounted for most of the updates mentioned below you’re ahead of the game. If...read more
Is Pinterest’s Latest Update an Attempt to Transform Visual Search?
Is Pinterest’s Latest Update an Attempt to Transform Visual Search?
What comes to mind when you think about online search? Probably Google or Facebook. But what about Pinterest? You might be surprised to hear that Pinterest is updating their image and their platform by tossing their hat into the ring for consideration...read more
3 Types of Outdated (AKA Ineffective) Social Media Tactics You Should Avoid
3 Types of Outdated (AKA Ineffective) Social Media Tactics You Should Avoid
Are you related to, or friends with, a luddite? They still use a rotary phone, only communicate through snail mail, and listen to their favorite music on cassette tapes. In other words, they don’t adapt to changes over time. That’s exactly how...read more
12 Blog Post Ideas to Help Your Content Kick-A$$ and Take Names
12 Blog Post Ideas to Help Your Content Kick-A$$ and Take Names
Coming up with blog post ideas every week that feel fresh, useful, and high-quality can be a struggle. Writer’s block is real and during those times—when the mind goes completely blank—it can help to have a fallback list of great blog post ideas. Here...read more
A Roundup of the 8 Best SEO Tips from industry Wizards
A Roundup of the 8 Best SEO Tips from industry Wizards
Search engine algorithms are constantly changing, making it essential to keep up with the latest SEO tips, tactics, and winning strategies. If you’re like me, you regularly conduct daily website checks to make sure all the major SEO boxes are checked,...read more
A Rundown of the Facebook Messenger Broadcast Prototype
A Rundown of the Facebook Messenger Broadcast Prototype
Facebook messenger has been busy the last couple of years. In 2016, Messenger received a brand-new camera that came with a heap of effects and features. The camera was quickly followed by group video chat capabilities. In January of 2017, David Marcus—Vice...read more
15 SEO Best Practices You Need to Know (& Tips on Using Them)
15 SEO Best Practices You Need to Know (& Tips on Using Them)
There’s nothing better for the health of your online business than to understand and apply SEO best practices. Not only is SEO the best way to increase your organic traffic, it also helps you filter out unqualified visitors and expand your brand awareness. In...read more
10 Holiday Marketing Ideas that Will Light Up Your Sales Tree
10 Holiday Marketing Ideas that Will Light Up Your Sales Tree
The success or failure of your holiday marketing ideas greatly influences revenue growth during the last quarter of each year. We’ve come up with ten reliable holiday marketing ideas that will transform a drab marketing approach into exciting campaigns...read more
How to Create a Content Distribution Strategy that Delivers Maximum Impact
How to Create a Content Distribution Strategy that Delivers Maximum Impact
Creating a content distribution strategy is the only way to ensure that your content gets discovered. I’ve created my fair share of content over the years, and there’s a distinct difference between my most successful content and my biggest failures:...read more
Answers to the 13 Social Media Questions All Business Owners Ask
Answers to the 13 Social Media Questions All Business Owners Ask
How many times have you come up with social media questions without ever seeming to find satisfactory answers? If you’re trying to manage social media for your brand or employer, it can be frustrating. Fortunately, I’ve been there before and experience...read more