The place where you’ll get the latest on marketing trends, insights, and all other things Envision.
This past Cyber Monday was one of the biggest shopping days in history. US shoppers racked up a total of $9.4 billion in online sales.* With the holiday shopping season fast approaching, it’s time to start thinking of ways to promote your online stores....read more
The holidays are upon us and eCommerce has quickly become America’s favorite way to shop. According to Statista, there was $501 billion worth of e-commerce sales (of physical goods) in the U.S. alone in 2018. This number is expected to reach $740 billion...read more
For many companies, the holiday season is the time of year when they deck the halls with burlap sacks of serious cash. After all, “Black Friday” is aptly named because of the phenomenon of businesses moving from the red into the black due to holiday...read more
This week we are celebrating Austin Design Week, so we thought there would be no better time to shine the spotlight on our amazing design experts! Both of our designers have completely different and unique design styles and processes, which is what makes...read more
We hear a lot that content is king, which is why marketers and content creators are constantly competing to have the most shareable and engaging content which contributes to the rise of video marketing in the past years. Video marketing is key for conversions:...read more
What’s that old familiar saying? Change is inevitable? When it comes to SEO ranking factors and algorithm adjustments, that’s absolutely true. SEO ranking dynamics change all the time. If you’re not constantly checking for the latest news you...read more
There are two kinds of people in the Instagram marketing world: Those who know there’s been a change to Instagram’s algorithm but are in denial of the consequences for their brand Those who know about the algorithm changes and are FREAKING...read more
Advertising. You either love it or hate it. There doesn’t seem to be a middle ground. Or is there? Strangely enough, native advertising has emerged as advertising’s middle ground. People don’t react as negatively to native ads as they do with...read more
Knowing when it’s time to break up with your current social media platform can be an excruciating decision. The more time and money you’ve spent trying to make it work for your business, the harder it gets. The simple truth is that some brands...read more
We have to be honest. This year’s Super Bowl commercials fell short of our expectations. Except for a few gems, most of this year’s ad-fare was a little too careful about not straying into the territory of anything that represented outside-the-box...read more
Create content, they said. It’s the king of marketing, they said. Content is the best way to attract more website traffic and convert qualified leads, they said. What they didn’t tell you? Content management is a whole other ball game and it can...read more
Excitement. Boredom. Nausea. Confusion. Wherever you fall on the spectrum of feelings about the annual parade of Super Bowl commercials, you’ve probably seen at least one that’s captured your attention over the years. As marketers, we’ve watched...read more
Marketing to Generation Z is about to kick into high gear over the next few years. It seems like just yesterday everyone’s focus was on Millennials. What happened? According to recent research, the world’s youngest generation already has $44 billion...read more
15 years ago, the term social influencers wasn’t even on most people’s marketing radar. Social media was just a baby in 2003. The only sites worth mentioning were Myspace and LinkedIn until they were joined by Facebook in 2004. How things have...read more
It’s a new year and we’ve been busy bees! We’ve decided to a break from our productivity bee-dances (this metaphor is happening) and share with y’all a couple of 2017 accomplishments that have us buzzing with pride and excited to get going in...read more
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