The place where you’ll get the latest on marketing trends, insights, and all other things Envision.
Times of economic uncertainty have a tendency of stopping businesses in their tracks, looking for guidance on strategy and best practice. As our day-to-day has changed so much, so too have the needs of consumers across the country. These consumers are...read more
There’s no denying that these are difficult times. Many brands are contemplating what to do on their social media channels. How do you adapt your social media strategy? Do you solely focus on Coronavirus related posts? Do you proceed with your previous...read more
All 50 states have declared a state of emergency due to COVID-19. This has led to city-mandated closures of non-essential businesses, restrictions on restaurant procedures, and shelter in place directives. Over the past month, these mandates have caused...read more
In November, we wrote a blog about Shopify tips and tricks to guide you through all it offers and how it can be used to increase sales. However, there's a lot more to selling products or services online than just setting up an e-commerce store. You need...read more
It’s likely coming to a state near you in one form or another. The Cannabis revolution has begun and, much like computers and the .com revolution of the ’90s, it’s causing confusion among business owners, marketers, and advertisers alike. Thanks...read more
Hot take: traditional Google text ads have become stale. Text-only ads are not only limited in their reach but also limited in their placement. If your bid is high enough to put you at the top of the SERPs than awesome! If not? The best place to bury...read more
It’s been established (read: beaten into our heads) that content is marketing royalty. Of all the different types of content, it has become increasingly clear that video is not only rising in the ranks: it is marketing’s new golden child. Marketers...read more
LinkedIn has over 500 million members, 206 million of which are consistently active on the site and 40% of overall users log in and engage on a daily basis. “So what?” you say, ”Isn’t LinkedIn a place for finding a job?” 61 million...read more
edg·y /ˈejē/ At the forefront of a trend; experimental or avant-garde. “I want my brand to be...edgier. Do you all do that?” This is a common refrain heard from brands looking to upgrade their current look. As Millennials and the older...read more
Content marketing is…. a vague term. For some people, it means blogging, for others it means hiring freelancers to write short-form content for their website, and for others? It’s a way of life. I’m not going to brag and say it’s a way of life...read more
Facebook is DEAD! Twitter is DEAD! Instagram is DEAD! Snapchat is DEAD! If you’ve read any social media news in the past few months, each of the platforms has been declared dead at least once. While this type of clickbait is often, at best, a poor attempt...read more
Does the Google Ads dashboard make you break out in hives? Does the difference between Search and Display elude you? Do acronyms like PPC, CTR, CTA, and CPC fill you with math-test-level dread? You’re not alone. PPC (pay per click) is some people’s...read more
When was the last time you really looked at your logo? What about your brand colors? Could you name the colors from your primary and secondary brand palettes? Your brand has a huge impact on the perception customers have of your business. Like really,...read more
Whether you sell snow cones or jet planes you need an SEO strategy. Search traffic numbers, lead generation, prospect education, and brand visibility all need an SEO to succeed. But SEO is usually the last thing that gets attention in a marketing strategy....read more
Lead generation is not just for some business, it's for ALL businesses: B2B, B2C, for-profit, non-profit, SMBs, Enterprise--you get the idea. But do you have any lead generation tactics in your current strategy? Are you always on red alert when it...read more
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