For many companies, the holiday season is the time of year when they deck the halls with burlap sacks of serious cash. After all, “Black Friday” is aptly named because of the phenomenon of businesses moving from the red into the black due to holiday...read more
Photo Editing Tips to Spice Up Your Image Assets
Photo Editing Tips to Spice Up Your Image Assets
This week we are celebrating Austin Design Week, so we thought there would be no better time to shine the spotlight on our amazing design experts! Both of our designers have completely different and unique design styles and processes, which is what makes...read more
The Video Marketing Bandwagon: Trends for 2020
The Video Marketing Bandwagon: Trends for 2020
We hear a lot that content is king, which is why marketers and content creators are constantly competing to have the most shareable and engaging content which contributes to the rise of video marketing in the past years. Video marketing is key for conversions:...read more
Top Converting Content Pages Your Website Needs
Top Converting Content Pages Your Website Needs
If your digital marketing is a solar system, then your website is the sun. It’s the object around which all other channels revolve and a life-giving source for your business. In one of our last blogs, we talked about the importance of Conversion Rate...read more
What is Conversion Rate Optimization?
What is Conversion Rate Optimization?
Let’s start here: CRO (conversion rate optimization) tools have an average ROI of 223%!* Yeah, that’s nothing to sneeze at but, for a lot of businesses, CRO isn’t a familiar part of their business-y vocabulary wordbank. Today’s post aims to...read more
The Top 3 Reasons No One Cares About Your Press Release
The Top 3 Reasons No One Cares About Your Press Release
Press releases can be a very effective way to share news about your company with the world regarding your latest and greatest accomplishments, but what most businesses fail to ask themselves is this: Why would anyone else care about this? It seems...read more
5 ideas to get NEW customers that will come back again & again & again
5 ideas to get NEW customers that will come back again & again & again
Running a restaurant is no easy feat -- but you knew this already. One of the things that restaurants often struggle with is how to get more customers. But it's not just about trying to get more customers, it's about finding customers that will come...read more
Google My Business: The ins & outs of this local search gem
Google My Business: The ins & outs of this local search gem
According to Google, about 4 out of 5 consumers use the internet for local searches—a startling number and a wakeup call for business who don’t have a local SEO strategy. Thankfully, Google My Business exists. For small businesses, brand exposure...read more
GDPR: What you need to know
GDPR: What you need to know
When I first heard the rumblings of GDPR (the General Data Protection Regulation) I was intrigued but only paid a modicum of attention. After all, this was for the EU and I was in Texas, so it wouldn’t affect me but I thought it was an interesting step...read more
Spice up your life with Inbound Marketing Services!
Spice up your life with Inbound Marketing Services!
If your business has any kind of marketing strategy, it’s likely that you’ve heard of inbound marketing services. Maybe you overlooked the term, thinking it was just another marketing buzzword (and we marketers do love our buzzwords… to a fault)....read more
Controlling Your Restaurant’s Brand in the Age of Social Media
Controlling Your Restaurant’s Brand in the Age of Social Media
Restaurant branding and strategy has changed thanks to social media: every customer is now a walking, talking online review to an audience of…well…everyone. From Instagram and #foodies to Google My Business and Yelp reviews—how is your restaurant’s...read more
Smarketing: Dumb Word, Good Idea
Smarketing: Dumb Word, Good Idea
Ready to grow your revenue by 20% with one, simple strategy? If you said no, go sit in a corner and think about what you’ve done. If you’ve said yes, because you are a human being who wants to succeed, then we have one word for you: Smarketing. Full...read more
Is Paid Social Media Worth the Investment? (Spoiler Alert: Yes!)
Is Paid Social Media Worth the Investment? (Spoiler Alert: Yes!)
If we had a dollar for every time a prospect doubted the benefits of paid social media… And to be honest, we get it. To the untrained eye, paid social seems like a waste of time—but putting money behind your social strategy will give you some of...read more
Choosing the Right Agency: From Dumpster Fires to Rainbows
Choosing the Right Agency: From Dumpster Fires to Rainbows
“I had no problem whatsoever hiring an agency for my business. We started right away and there were no issues at all.” — No one ever The excitement of growing your business to the point where you need outside help can sometimes overshadow...read more
How to Knock Your SEO Ranking Out of the Park this Year
How to Knock Your SEO Ranking Out of the Park this Year
What’s that old familiar saying? Change is inevitable? When it comes to SEO ranking factors and algorithm adjustments, that’s absolutely true. SEO ranking dynamics change all the time. If you’re not constantly checking for the latest news you...read more