Rekindling Customer Relationships

Fall In Love Again: How To Rekindle Customer Relationships

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Fall In Love Again: How To Rekindle Customer Relationships

This Valentine's Day let love guide your messaging! Many people are thinking about lost love and missed opportunities. During this time of year, as a marketer, you should take the time to rekindle customer relationships! A lot of relationships fell by...read more

Marketing-Social-Media-Memes

So, You Want To Turn Your Brand’s Instagram Into A Meme Account

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So, You Want To Turn Your Brand’s Instagram Into A Meme Account

There’s no denying that memes are everywhere. If you’re like me, you probably have entire group texts where the sole method of communication are screenshots of memes. Memes as a medium are often the top-performing pieces of content across social media...read more

2021-Marketing-Trends

Reset & Restore Your 2021 Marketing Strategy

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Reset & Restore Your 2021 Marketing Strategy

2020 is over (Hallelujah!) and it’s time to look ahead to the new year. Maybe your business should revise its 2021 marketing strategy, maybe your advertising messaging needs to shift completely. After a year full of surprises and unexpected changes,...read more

Holiday-Social-Media-Content-Strategy

The 12 Days of Social Media | Your Go-To For Holiday Campaign Success

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The 12 Days of Social Media | Your Go-To For Holiday Campaign Success

There’s a good chance that Mariah Carey’s “All I Want For Christmas Is You” is playing on the radio while you read this, which means the holiday season is fast approaching. I know, I know, it feels like March and April of this year each lasted...read more

Competitive-Website-Audit-Guide

[6 Steps] Audit Your Website to Outperform Competitors

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[6 Steps] Audit Your Website to Outperform Competitors

Does your website have challenges that are blocking your efforts? Are you alienating your visitors? Are you sending your potential customers to competitor sites? Download our free guide Audit Your Website to Outperform Competitors to improve your website’s...read more

Social Media Event Marketing Strategy

The Art of Social Media Event Marketing

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The Art of Social Media Event Marketing

Why a Social Media Event Marketing Strategy is Your Best Friend Much like any aspect of social media, there has never before been more competition for the attention of your audience in the event space. Take a look at any online community calendar and...read more

Content Marketing Strategy Blog Header

Winning Content Marketing Ideas

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Winning Content Marketing Ideas

Content marketing strategy is more than blogs and ebooks, it’s SEO, PPC, CRO, video, and social media. About 26% of internet users have ad-blocking tools active on their devices, privacy regulations are increasing in the US after the EU launched...read more

Hubspot, Now What?

You Have HubSpot, Now What?

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You Have HubSpot, Now What?

HubSpot is one of those powerhouse marketing automation tools you’ve heard about and now you are the proud owner of a bouncing baby HubSpot account. Hooray! Yipee! Mazel tov! But what’s next? One of the things I see a lot? Businesses excitedly...read more

Co-Branding

When Brands Unite: How co-branding can pay off

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When Brands Unite: How co-branding can pay off

Looking to increase your brand reach in an out-of-the-box way? Why not try a brand collaboration? Brand collaborations are nothing new and many times some of our favorite products are a result of co-branding. Co-branding isn’t limited to any industry...read more

social fans

Do your social media followers actually buy?

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Do your social media followers actually buy?

So, you just kick-started your social media efforts. Your feeds are now a reflection of the voice, design, and overall vibe of your brand. But while that’s all fine and dandy, you’re beginning to wonder how you can start seeing some dollar signs out...read more

Lead Magnets increase your businesses money

How Lead Magnets Can Make your Business Money

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How Lead Magnets Can Make your Business Money

Lead magnets are not dead, in fact, they’re very much alive. According to a recent VentureHarbor article, lead magnets can increase your lead flow up to 400%. Sounds good, right? Like any other marketing strategy, lead magnets only work if they’re...read more

Google My Business Posts are a thing

Are Google My Business Posts a Thing?

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Are Google My Business Posts a Thing?

Consider this: According to a HubSpot survey, 50% of people who find a business via local search will visit that business the same day. In addition, 76% of people searching for a service or product “near me” visit the business that they find in that...read more

Content You Shouldn't Post on Social Media

Content You Shouldn’t Post on Social Media

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Content You Shouldn’t Post on Social Media

Social media, when used correctly, is perhaps the most efficient way to talk to your audience, whether they be a small, localized group of fans who frequent your restaurant, or a million-strong community across the world; the content you upload to your...read more

Sustainable Packaging Designs

Why We Love Sustainable Packaging

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Why We Love Sustainable Packaging

Is sustainability cool? Well, Gen-Z, Millennials and the ocean sure think it is. Did you know that about 73% of Millennials and members of Generation Z are willing to spend more money on products if they are sustainable? This is one of the reasons why...read more

Customer journey

Understanding Your Customer’s Journey

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Understanding Your Customer’s Journey

Understanding Your Customer's Journey: The Importance of Seeing Them as the Hero “People trust those who understand them, and they trust brands that understand them too.” ― Donald Miller, Building a StoryBrand: Clarify Your Message So Customers...read more