7 Tips To Write Engaging Social Media Captions


Everybody knows that generating beautiful content for your social media accounts is important, but did you know that your captions can define how well your post will do?

Writing engaging captions for your social media accounts that drive interactions on your post is the best way to increase your audience’s engagement, and reach new viewers. So, you’ll want to time to create smart, creative captions that attract users.

Once you have an idea of what you want to create content on, follow these 7 tips and tricks to help boost your social post engagement and make your content stand out from your competitors.

Tip #1: Be Unique & Write For Your Audience

The broadest advice someone can give, yet possibly the most crucial! It cannot be overstated how important it is to be as unique and original as possible. You want your content to stand out from the crowd!

Because of its human nature, social media is one of the most popular tools for brand communication. People want to share, like, and comment, so create material that encourages them to do so! (More on that later) When writing a caption on social media, don’t be afraid to think outside the box.

Also, be sure to think about the people you want to speak to. Do some research on the types of posts they engage with most often. Do they respond to funny or serious captions? Are they professional B2B or relaxed and casual B2C?

Pro Tip: To connect with your audience on an emotional level, share success stories from your previous customers/clients. This will help them envision their own success as a result of using your product, and make them feel positive about your brand.

Tip #2: Create an Attention-Grabbing Opening Line

People spend an average of 3-4 seconds on an Instagram post before scrolling past it – we have short attention spans! As a result, you should grab your audience’s attention right away with an intriguing opening line.

If you’re launching a new product, make it known. If you’re holding a giveaway, make a big deal out of it! Make sure the first line of your caption entices your followers to continue reading about the exciting item you’re promoting.

When writing posts – shorter, to the point content is better received. A general rule is to keep your posts between 100-250 characters for optimum engagement.

Pro Tip: Use words like “you” and “your,” capital letters, fun emojis, and even hashtags to make the first line of your caption stand out.

Tip #3: Use Power Words

What are power words? Well, they’re exactly what you might expect: strong, powerful words that make someone take notice and action. They appeal to consumers more than words we usually see every day, like “hot to” or “tutorial.”

Try to use powerful words that tap into people’s emotions and compel your users to take action. Implementing power phrases into your social media captions produces more engagement and motivation for your audience.

Check out some of the most powerful words in the English language that you can pepper into your post headlines and content by Coschedule! (View Free List of power words here)

Tip #4: Ask a Question

Because the Instagram algorithm prioritizes engaging content, asking your audience questions in your captions, and having them answer in the comments will lead to more interaction on your posts. This will help you advance up the algorithm ranking.

They are willing and ready to give you their opinion, so ask them to leave comments and thoughts. Set up your post captions to ask questions like – This or that? Item A vs. item B? Agree or disagree? Like or dislike?

Tip #5: Include a Call-to-Action (CTA)

A Call-to-Action (CTA) should appear in the majority (if not all) of your posts. In case you’re unfamiliar with CTAs, two frequent examples are “Head to the link in my bio!” and/or “Share your opinions in the comments!”

Similar to asking a question, A CTA encourages your followers to interact with your post by liking, commenting, sharing, and so on, while simultaneously providing an opportunity to drive traffic to your website, blog post, newsletter, or online store.

Tip #6: Name Drop

If your content includes another business or consumer’s social media profile, make sure to tag them!

Mentioning other users, as well as tagging them in the post, is an excellent method of integrating audiences and content.

Engaging with another social media page encourages them to do the same for you! Because social media platforms are similar to vast communities, make it personal by tagging everybody you mention in a post.

Tip #7: Be Positive

Make sure your content is positive, meaning your users will be excited and inspired by your posts!

In some of your posts, you may choose to share your opinion on an important trend or topic, which is great, just don’t attack or criticize others. Criticizing others is not only unprofessional but also dangerous – it could influence more negative people to engage with your page, and can also hurt the trust or credibility that you’ve worked so hard to build with your followers.


Ultimately, the competition for your consumer’s time and attention on social media can be intense. Set yourself apart with these 7 tips and content your audience will actually want to consume to increase the effectiveness of your posts and drive measurable results.

It’s important to note that social media is always changing so make sure you stay up to date with the latest trends! Check out some of our other social media resources like our 2023 Social Media Marketing Guide and our Social Media Cheat Sheet.