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It’s time to power up your social media advertising!
Social media platforms make it easier and faster for businesses to reach online success. As the digital media landscape evolves with changes such as Facebook’s updated data privacy policy or the innovation of new tools like Clubhouse, an invite-only chat app, businesses should revisit and revise their social media advertising strategies and how they reach their core audience.
Here are three of our expert tips and tricks that will help you revamp and grow your social media efforts:
Tip #1 – Set Realistic Social Media Goals and Objectives
Before you take a deep dive into social media advertising, it’s important to build a social media strategy.
A social media strategy is a solid plan that bridges the gap between your business plans, goals, and objectives. Having a solid strategy is the key ingredient for social media advertising success for many B2B (business-to-business) and B2C (business-to-consumer) businesses. By having a well-defined strategy, you’ll be able to understand how to build high-quality content that is wanted and valued by your targeted audience.
Always remember – social media is designed to keep audiences in mind.
Having a strategic plan is the best way you can stay organized and consistent as you evolve your strategies over time. Here are some key takeaways that can help you create an attainable and comprehensive social media plan:
- Be specific (SMART)
- Set a deadline
- Automate, analyze, and engage
By taking these actionable steps, you’ll benefit from creating compelling content that inspires and adds value to your targeted audience.
Tip #2 – Interact and Engage with Your Audience
One of the biggest challenges in social media advertising is connecting with the right audience. If you haven’t developed accurate buyer personas, there’s a high likelihood that your social media campaigns will fail. A targeted audience is defined by specific behaviors and demographics. It’s a crucial component to research your audience so you can target and reach your intended customers effectively.
That’s why it’s important to learn the ins and outs of your individual audience and niche. As you come up with your social media advertising plan, you’ll want to strategically pick your networks. For example, LinkedIn is a professional network that is great for targeting B2B audiences, while Instagram is a highly visual and creative platform that is good for sharing static images and short videos.
Always reference your personas to better understand their platform preferences and demographics. And ask yourself the following questions:
- Audience – “Where does my audience like to hang out?”
- Time – “How much time should I devote to social media?”
- Resources – “Do I have the resources needed to create valuable content?”
By answering these questions, you can create effective social media campaigns that deliver the right messaging and offers solutions. Learn about the different social media platforms available and how you can properly connect with your targeted audience, download our FREE buyer persona guide.
Tip #3 – Create a Content Calendar
Once you decide on your networks, it’s time to build your business authority and carry out your message.
Your day-to-day social media messaging should resonate with your company’s mission statement and culture. Maintaining a social media calendar helps you stay organized, post consistently, and plan ahead. You’ll want to ensure that you craft captivating copy on social media channels and address your audience directly. In order to build off your online relationships, you’ll also need to show your audience love through organic engagement such as replies and likes, such as these examples here and here.
Social media is constantly presenting new challenges for brands and marketers. Although you may have to continually keep an eye out on the latest advertising trends and pivot to new content, it is also a great opportunity for your business to adapt and grow. By monitoring and listening, you are able to put your audience’s interests first and properly respond.
Like Serranos Cocina y Cantina’s social post examples above, there are several ways you can do this, such as commenting when you see something funny or relevant, respond to followers in daily conversations, utilize trending hashtags, and like when people share photos and ideas.
2021 is a time for social listening.
As the economy reopens, it’s the perfect time to monitor your social media channels and gain inspiration from your audience. Social listening will give you the opportunity to align your brand with consumer values and help your audience become your brand’s voice. Always remember relationships make social media special and responding to your audience is easier than ever before.
With these tips, you’ll be able to establish a core audience that you can build off of, engage with, and listen to so your business remains relevant and up-to-date.
