Creating content to share on behalf of your business can become difficult. You may feel overwhelmed by the volume of content needed to share across various social media platforms. You want your business’s shared content to have value to your target audience and not feel stale. Trust us, we’ve been there! Because of this, we have created this resource to help you learn how to best recycle content on social media.
You may be asking yourself what do you mean by ‘recycle content?’ Recycling content means repurposing content that your business has already created and putting it out to your social media audience in new ways. This not only will save you time and money by not creating new content for every post, but it will also allow you to increase traffic to those original pieces of content.
For example, say your business writes a blog post on ‘The top 10 places to eat in Austin.’ Instead of creating a new blog every time you want to share a larger source of content with your audience, you can repurpose this original blog in new and exciting ways. You can get creative with different images and video content, as well as share different snippets of copy content within your new captions. Keep reading and we’ll cover more ways to recycle content, including blogs, guides, podcasts, webinars, and videos, as well as organic and paid social media.
1. Recycling Blogs, Guides + Other Downloadable Content
Use your business’s blogs, guides, and other downloadable content as the story maker. Much as we are doing here, utilize these resources as ways to expand on your business’s products or services. Taking the time to produce this lengthier content will not only benefit your business in the long run with SEO (search engine optimization) and/or SEM (search engine marketing), but you’ll be able to deconstruct your blogs, guides, and more into social media content for days. Here are some of the ways you can recycle your blogs, guides, and other downloadable content on social media.
- Share snippets on your feed with the call-to-action (CTA) driving your audience back to the full content’s landing page – Your snippets can be images, quotes, sneak peeks, and more!
- Share snippets on your Instagram or Facebook stories – Did you know that 59% of Millennials and 70% of Gen Z users watch Instagram and Facebook stories (according to 99 firms)? Get creative with your Facebook and Instagram stories by the use of engagement stickers, polls, questions, emoji sliders, etc. to showcase different segments of your downloadable content.
- Create video content for Instagram Reels, IGTV, YouTube, and Tik-Tok – You can link your downloadable content in the caption or your profile bio to increase your landing page traffic as well.
2. Recycling Webinars + Videos
Video content has doubled the engagement on Instagram and Facebook compared to still images and copy, according to Newsfeed.org. Recycling your already filmed webinars and YouTube videos is a great way to produce higher engaging content on channels like Facebook and Instagram.
Another way to recycle your video content is to share on Instagram REELs and IGTV. This way you are utilizing every tool offered by that social media network. Did you know that you can save your filmed Tik-Tok videos as well to share to Instagram REELs? Recycling your Tik-Toks is a great way to save yourself content creation time. Just be sure to use a tool like TikTok Downloader, to remove the watermark from your video, to ensure the Instagram algorithm promotes your REEL.
3. Recycling Podcasts
It may seem like everybody and their mother has a podcast these days, but it is a great way to capture your community’s attention for longer periods of time. According to Business Insider, the U.S. podcast industry will surpass $1 billion in 2021 and reach $1.61 billion by 2024. With a podcast, you can create a personalized, engaging experience that your listeners can enjoy. We know that it takes a lot of time and effort to produce podcast episodes, so here are some easy ways to recycle your podcast content on social media.
- Create audio posts for your feed, stories, or YouTube videos – Use a tool like Wavve to create eye-catching audio posts.
- Share quotes from the episode to your feed and stories.
- Share podcast reviews to your feed and stories – Not only is it good to show off your positive reviews to potential listeners, but you can also promote your current audience to leave you additional reviews.
4. Recycling Organic + Paid Social Media
You don’t have to start from scratch to run paid ad campaigns! Take all of the knowledge above about recycling your business’s content to create organic social media posts and stories, and just make minor adjustments to run paid campaigns. When creating a Facebook and/or Instagram ad campaign, you can keep the same imagery (as long as it’s sized for optimum performance) and adjust the caption, now called the primary text, as you plug in the website URL, headline, and more. The goal of social media ads is to drive more traffic, leads, and sales for your business, not make your job more difficult. Remember, work smarter, not harder when it comes to recycling social media content!
Now that you have learned how to recycle social media content and save yourself, and your business, time, energy, and money, check out some of our other social media resources, like our 2021 Social Media Marketing Guide and our Social Media Cheat Sheet. Have more questions about social media marketing and positioning your business for success? Drop us a line here!