When searching for B2B marketing tactics, it's common to come across articles that merely list the basic marketing strategies we already know about: SEO, PPC, email, social media, referral marketing, loyalty programs, and so on. And many of the themes...read more

Audiences can easily be distracted and discerning when deciding which accounts to trust and whom to follow, which illustrates the importance of crafting social media strategies that keep audiences engaged while also creating and sharing content that is...read more

The introduction of digital technology has completely changed the landscape of the hospitality industry. Restaurant operators no longer rely on traditional word-of-mouth marketing to promote their establishments. As restaurants steer towards recovering...read more

With the popularity of TikTok growing, many people are rushing to their app stores to download the buzz-worthy app to see what all the excitement is about - and, for marketers, whether they can use it to advertise their businesses. Is your business...read more

As a business owner or executive, your day is probably filled with anything from finances and planning to overseeing employees and sales. You try to squeeze in or delegate marketing efforts, including attempting social media trends, but it just never...read more