The place where you’ll get the latest on marketing trends, insights, and all other things Envision.
Inflation is happening, and it has a big influence on everything from housing to groceries to digital marketing. As of March 2023, the U.S. inflation rate stands at 6.04%. Because of this, traditional marketing has become more costly for small...read more
Marketing During Financial Uncertainty: The Ultimate Checklist - Did you know the businesses that recovered the fastest from prior recessions typically grew rather than decreased their marketing budgets? It’s true! By altering your marketing...read more
Marketing agencies can be divided into two categories: full-service and specialized. You should weigh the advantages and disadvantages of each type before picking which to partner with for your company. Specialized firms specialize in a certain field,...read more
A social media contest might be the best strategy you've ever used to expand your audience, increase website traffic, and generate leads, but you need to be sure you're using it properly in order for it to be effective. Social media contests increase...read more
Audiences can easily be distracted and discerning when deciding which accounts to trust and whom to follow, which illustrates the importance of crafting social media strategies that keep audiences engaged while also creating and sharing content that is...read more
When searching for B2B marketing tactics, it's common to come across articles that merely list the basic marketing strategies we already know about: SEO, PPC, email, social media, referral marketing, loyalty programs, and so on. And many of the themes...read more
Audiences can easily be distracted and discerning when deciding which accounts to trust and whom to follow, which illustrates the importance of crafting social media strategies that keep audiences engaged while also creating and sharing content that is...read more
The introduction of digital technology has completely changed the landscape of the hospitality industry. Restaurant operators no longer rely on traditional word-of-mouth marketing to promote their establishments. As restaurants steer towards recovering...read more
With the popularity of TikTok growing, many people are rushing to their app stores to download the buzz-worthy app to see what all the excitement is about - and, for marketers, whether they can use it to advertise their businesses. Is your business...read more
As a business owner or executive, your day is probably filled with anything from finances and planning to overseeing employees and sales. You try to squeeze in or delegate marketing efforts, including attempting social media trends, but it just never...read more
Time flies when you’re having fun! It seems like we were just planning for 2021...but here we are strategizing digital marketing efforts for success in 2022. The pandemic had a tremendous impact on shaping our habits, and digital has become the new...read more
The internet has evolved into a data melting pot. As a result, it's critical that consumers can quickly locate what they're looking for. Ultimately, you want to target your customer quickly and efficiently online. However, not every user processes information...read more
Too many companies focus all of their efforts on improving their sales funnels and neglect to consider what happens after a consumer makes a purchase. The sale is the start, not the end, of your customer relationship. Continued connection building can...read more
Social media is a crucial part of your business’s digital marketing strategy. If you do not already have a social media strategy, now is the time to get started. The various social media channels like Facebook, Instagram, LinkedIn, Twitter, etc., allow...read more
And the crowd goes wild...for your marketing strategy. With so many moving pieces in marketing, it's easy to lose sight of the overall picture. There's the strategy, design, and content, but there's also digital, positioning, external communications,...read more
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