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So you’ve got a Twitter account, a LinkedIn blog, and a Facebook page that you update every so often. Before you pat yourself on the back for a job well done, consider this: Most social media content strategies fail. If there’s no rhyme or reason...read more
Content marketing is at the heart of customer acquisition. It helps with your brand development and gets your brand in front of the targeted audience you need to notice you. It can include things like search engine optimization, email marketing, and...read more
Great products sell themselves. So how can you get your product to sell itself? By focusing less on marketing your product and more on helping your customers succeed. It seems crazy, right? But it works on account of one thing: action, action that...read more
Inbound marketing is growing in relevance year after year. A solid inbound marketing strategy creates online content that attracts warm, qualified leads and then tends to those prospects with personalized content and marketing automation. It's a methodology...read more
Trade shows offer incredible opportunities for you to display your product and reach out to hundreds of new potential customers. But it's easy to get lost in the sea of the trade show floor if you don't plan ahead. Here are some ideas to make sure you...read more
As a decision-maker in your organization, you're always looking for ways to get the word out about how awesome your company is. You’ve probably been focusing on getting your content up to SEO standards so that search engines will notice you and send...read more
Defining your business-- knowing who it is and what it stands for-- is an essential first step in creating an effective marketing strategy. You can’t market a business or product that you don’t understand, just as you can’t develop a steady relationship...read more
These days, we find ourselves bombarded with advertising at every turn: a multitude of billboards, banner ads, jingles and more that demand our attention and instruct us to "Buy This Product." With such a cacophony of promotion around us, the art of crafting...read more
Competitive analysis is often an overlooked marketing tool, but it’s one that every marketer should have in his or her arsenal. Being able to continuously review the information you’ve gained gives you an edge over the very competition you’re analyzing....read more
By now, you're aware that inbound marketing is the best bet for expanding your company's reach. Social media, email, websites — they all provide marketers and business owners with efficient, effective tools for promoting their brands. But is it enough...read more
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