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There's something undeniably magical – if a little old school – about opening up a carefully penned paper invitation, but for every letter your painstakingly calligraph, there are dozens of people who you'll never get around to inviting to your upcoming...read more
Word-of-Mouth Marketing: Alive and Well in the Digital Age
It's easy to get so consumed with digital marketing that you forget that marketing existed a long time before the Internet. Yes, marketing was a thing before smart phones, computers, TV sets, old-style telephones, radios, and newspapers. People even...read more
Coffee and Inbound Marketing: You Can’t Survive Without Either
When you sit down at your desk with a hot cup of coffee in the morning, you can practically feel your productivity increasing. The morning goes from something that you have to face to something that you're ready to enjoy, and you find yourself becoming...read more
Why You Can’t Do Inbound Marketing on Your Own (And Wouldn’t Want To)
We know, you hate hearing how you can't do something by yourself. We've all hated hearing that phrase from as young as when we were learning to tie our shoes. But there are some things that deserve a helping hand from a team of experts. Even though we've...read more
The Three Pillars of YouTube Marketing
In the age of an interactive web, videos have become an integral part of the average user's internet experience. In December 2013 alone, over 180 million U.S. internet users watched videos online. YouTube reports that over 1 billion unique users watch...read more
Transform Your Collateral Design in 5 Easy Ways
Even though the web is where businesses are concentrating their efforts, print collateral is still important for establishing your brand's credibility, sharing information, and reinforcing your marketing goals off and online. Here are some suggestions...read more
The 4 Stages of an Effective Inbound Marketing Strategy
Inbound marketing has been proven to be one of the most effective ways to promote and do business online. In fact, a survey revealed that 93% of companies who used inbound marketing experienced an increase in traffic and lead generation! The beauty about...read more
Why Every Aspiring Digital Marketer Should Disavow Backlinks
Once upon a time, search engine optimization was a simple process. Optimize your website on specific keywords, create lots of backlinks by getting other people to link to it, and voila - you're shooting up the Google rankings. Okay, so it wasn't quite...read more
Why Every Marketer Should Believe That 2015 is the Year for Marketing Automation
It's that time. When fireworks and parties around the globe ringing in 2015 sparked countless well-intended New Year's Resolutions. May we suggest one for your business? This year, it's time to invest in marketing automation. Doing so can significantly...read more
3 Dire Mistakes in Your Email Marketing Strategy
When most people wonder why their marketing emails aren't being read, they immediately think of the common mistakes such as... Not including the recipient's name Using business jargon Forgetting to spell check And the list goes on. But,...read more
