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When most people wonder why their marketing emails aren't being read, they immediately think of the common mistakes such as... Not including the recipient's name Using business jargon Forgetting to spell check And the list goes on. But,...read more
Believe It: Video Email Marketing Will Increase Click-Through Rates
Video email marketing has long been a divisive point. On the one hand, it can significantly increase your email marketing success. On the other, many email clients can't play videos or even earmark emails containing videos as spam. So where does video...read more
Game-Changing Social Media Evaluation in 4 Easy Steps
Frequent social media evaluation is critical for companies to maintain a strong online presence. Social media is the resilient backbone of a companies brand, and no inbound marketing strategy is complete without it. Knowing when and where to publish specific...read more
How Do I Build A Brand Promise?
I recently realized that we have some of the best clients we could ever ask for. They go out of their way to thank us, to compliment our work, and to support us in any way they can. They appreciate our ideas and respect our work enough to let us be creative...read more
Google Analytics – 3 Reports Everyone Should Run
I was at an industry party recently joking with a friend about my obsession with analytics and strategy. I am a veritable mad scientist when it comes to approaching creative campaigns and you will find me happiest standing in a room full of white boards...read more
Strategic Campaign Management w/ URL Builder
Did you know that you can use Google Analytics to help you more accurately track inbound traffic from multiple outbound marketing efforts? If you are running a social media campaign, email marketing campaign or have banner ads or partner links out on...read more
Are You a Neanderthal Marketer?
Are you happy with the current return on investment for your marketing efforts? Do you find that you are spending more and more each year on your marketing efforts only to realize minimal gains? If so, you may be what is considered a Neanderthal Marketer....read more
