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Blog

The place where you’ll get the latest on marketing trends, insights, and all other things Envision.

Your “Boring” Industry is Starved for Good Marketing

Your industry is only as boring as your marketing. No matter if you are in the financial, life insurance, or any other stereotypically "boring" industry, your business is not damned to embody that label--and you don't have to sacrifice credibility...read more


Categories: Business, Inbound Marketing, Newsletter
Tags: boring industry, content marketing, inbound marketing, Social Media

4 Steps to a Social Media Marketing Evaluation

When it comes to fixing something, the first step is figuring out exactly what’s wrong. As obvious as that sounds, you’d be surprised how often this first rung of the “results ladder” gets missed. Anything from misidentification to shallow investigation...read more


Categories: Digital Marketing, Inbound Marketing, Social Media
Tags: inbound marketing, Social Media

Your Business Needs LinkedIn

We know you. And we like you – a lot. You’re hip, cool, the smartest business owner on the block. You prefer your breakfast with extra blog posts on the side (you read blog posts!), and you accept new technology with open arms. You might even own...read more


Categories: Business, Social Media
Tags: linkedin, linkedin for business, Social Media

10 Ways to Be a Twitter All-Star

Do you tweet for business? If not, you should! If it's actually possible that you don't know, there's this social media tool known as Twitter and the messages you post are known as "tweets." They consist of 140-character posts to which you can...read more


Categories: Digital Marketing, Social Media
Tags: Social Media, Twitter, twitter for business

The Importance of a Social Media Strategy

Now an essential business component, social media has moved well beyond a marketing curiosity. Business owners and C-level executives need to develop a viable social media strategy to stay competitive. It is far too easy to fall in love with the latest...read more


Categories: Digital Marketing
Tags: Social Media, social media strategy

Social Media Marketing: The best outlets for business and why you should be involved.

When most people think of social media, they immediately think of Facebook, Twitter, and maybe the old days of MySpace. So when someone suggests that social media may be beneficial for your business you may think that those outlets are for personal use,...read more


Categories: Social Media
Tags: SEO, Social Media

How to Setup a Business Page in Facebook with a Custom Username/URL

We have helped lots of our clients set up their business social media accounts. One of the most common questions we get is, "How do I setup a business page in Facebook with a custom username otherwise known as a personalized URL?" So we thought we'd explain...read more


Categories: Digital Marketing
Tags: Custom URL's, Facebook, Social Media

Strategic Campaign Management w/ URL Builder

Did you know that you can use Google Analytics to help you more accurately track inbound traffic from multiple outbound marketing efforts? If you are running a social media campaign, email marketing campaign or have banner ads or partner links out on...read more


Categories: Digital Marketing
Tags: analytics, campaign url, Email Marketing, marketing strategy, Social Media

Are You a Neanderthal Marketer?

Are you happy with the current return on investment for your marketing efforts? Do you find that you are spending more and more each year on your marketing efforts only to realize minimal gains? If so, you may be what is considered a Neanderthal Marketer....read more


Categories: Marketing
Tags: brand, marketing campaign, marketing strategy, Social Media

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