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The introduction of digital technology has completely changed the landscape of the hospitality industry. Restaurant operators no longer rely on traditional word-of-mouth marketing to promote their establishments. As restaurants steer towards recovering...read more
With the popularity of TikTok growing, many people are rushing to their app stores to download the buzz-worthy app to see what all the excitement is about - and, for marketers, whether they can use it to advertise their businesses. Is your business...read more
As a business owner or executive, your day is probably filled with anything from finances and planning to overseeing employees and sales. You try to squeeze in or delegate marketing efforts, including attempting social media trends, but it just never...read more
Time flies when you’re having fun! It seems like we were just planning for 2021...but here we are strategizing digital marketing efforts for success in 2022. The pandemic had a tremendous impact on shaping our habits, and digital has become the new...read more
The internet has evolved into a data melting pot. As a result, it's critical that consumers can quickly locate what they're looking for. Ultimately, you want to target your customer quickly and efficiently online. However, not every user processes information...read more
With more than half of the world’s population now on social media, there’s no doubt that even the most experienced brands or businesses are struggling to keep up. Many are searching for 2021 social media resources and support. Everyone is making the...read more
This Valentine's Day let love guide your messaging! Many people are thinking about lost love and missed opportunities. During this time of year, as a marketer, you should take the time to rekindle customer relationships! A lot of relationships fell by...read more
There’s no denying that memes are everywhere. If you’re like me, you probably have entire group texts where the sole method of communication are screenshots of memes. Memes as a medium are often the top-performing pieces of content across social media...read more
2020 is over (Hallelujah!) and it’s time to look ahead to the new year. Maybe your business should revise its 2021 marketing strategy, maybe your advertising messaging needs to shift completely. After a year full of surprises and unexpected changes,...read more
There’s a good chance that Mariah Carey’s “All I Want For Christmas Is You” is playing on the radio while you read this, which means the holiday season is fast approaching. I know, I know, it feels like March and April of this year each lasted...read more
Does your website have challenges that are blocking your efforts? Are you alienating your visitors? Are you sending your potential customers to competitor sites? Download our free guide Audit Your Website to Outperform Competitors to improve your website’s...read more
With the holidays approaching you may be wondering how/what is the right way to thank your clients or customers, below are 5 thoughtful ways to thank your client in 2020. While there is no one way to thank your clients and customers, it is important to...read more
We’ve entered the start of November, which means Black Friday is just around the corner. Maybe you’re realizing that you haven’t prepared for the biggest shopping weekend of the year. Before you break out in a cold sweat, be reassured there’s...read more
During any given year, Halloween is normally a period of profound spookiness and general ghoulish behavior. A time where seeing a neighbor’s yard littered with human bones is not a cause to dial 9-1-1 but rather chuckle enviously. However, 2020 has...read more
If you want to build your business's authority, you must deliver value in advance. This means implementing a content marketing strategy. You must reach audience members in an organic way and provides genuine value in advance. By using high-yield content...read more
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