The place where you’ll get the latest on marketing trends, insights, and all other things Envision.
As of 2019, over two billion people log into Facebook every month. This means that if you don't have a business page on Facebook, you need to set one up right after you read this. Most companies, no matter how big or small, have a Facebook business page....read more
We search for everything. In fact, there are over 1.2 trillion searches done on Google alone per year. Gone are the days of searching through yellow-pages or hoping advertisements for a provider will come in your mailbox. Nowadays nearly all searches...read more
Have you ever launched an ad and thought “Oh...wait..this is not performing the way I thought it would.” If you haven’t been there yet, you will be at some point. Sure, you can always pull an ad and make adjustments but will you have the time to...read more
Website traffic metrics are often an afterthought. What most people don't think about is how critical these metrics are in helping you understand the efficacy of the marketing strategies you have in place. One of the main goals of inbound marketing...read more
Social media is one of the most important facets of digital marketing but how do you know it's working? Without a list of social media metrics you're tracking, how do you know what you're doing is actually providing value and ROI? If you don't have a...read more
The online generation of qualified sales leads is one of the most common marketing goals we help our clients achieve every day. For many of our clients, and many businesses in general, lead generation is the single most important marketing goal because...read more
SEO and link building strategies go hand in hand. One can’t be nearly as effective without the other. In case you’re not familiar, link building is the practice of getting websites and publications to link to your website pages and content. These...read more
Your website is one of the most essential components of running a successful business. Almost every business needs to have an online presence if they want to be profitable and reach their target market. However, even if a business has a website, there’s...read more
Facebook marketing is no bed of roses. Many of the best marketers have ventured onto the social giant with high hopes, only to be faced with defeat time and again. There’s a million different reasons why they fail, but here’s a piece of information...read more
Optimization is a word used quite frequently in the marketing industry, especially in the context of search engine optimization, web page optimization, social media optimization and content optimization. However, not many people focus on “marketing...read more
Content marketing is at the heart of customer acquisition. It helps with your brand development and gets your brand in front of the targeted audience you want to turn into leads and customers. It includes things like search engine optimization, email...read more
Everyone knows what a logo is, but few people understand what a logo does. Iconic American art director and graphic designer Paul Rand once said, “a logo is a flag, a signature, an escutcheon, a street sign. A logo does not sell (directly), it identifies.” Rand’s...read more
I have a hunch that I’m not the only one at Envision who feels this way: brainstorming sessions are the best. With no specific agenda other than to think of ideas, group brainstorms are fun and free-flowing. To someone standing on the other side of...read more
Four months ago, I was researching online social media kits. As I was browsing through the competing options I noticed they had one flaw in common; they were focusing on the wrong metrics. Increasing followers, driving website traffic, increasing leads...read more
Marketing design is one of the most abused, misunderstood, and impressive elements of marketing and sales. The earliest examples of modern advertisements were first witnessed during the 19th century for Pears Soap. Ever since then, design has played a...read more
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