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So, you’re looking for some copywriting tips. Most people turn to copywriting as a way of delighting their prospects, leads, and customers. However, many business owners are somewhat iffy on how copywriting can be used to enhance their brand. The name...read more
What makes a great branding process? Is it the way a logo evolves over time, or adjustments to messaging? Maybe a combination of many things? Brand evolution is a tricky progression. A messy process can mean the downfall of a brand, but a great process...read more
Do you know how to market digital products effectively? Sometimes it takes a little extra creativity and outside-of-the-box thinking to develop smart marketing tactics for your digital products. It’s hard to sell someone something they can touch, see,...read more
Branding and brand development are cornerstones of marketing. Most people know what a brand is; indeed, almost everyone can name a handful of brands off the top of their head. However, brand development is much more rare than basic branding, even in the...read more
Font. Those that think they know often don’t. We think it’s about time that businesses get some brutally honest thoughts on font choice, so we sat down for a chat with Sarah Firle, our Senior Graphic Designer, for the real scoop. We know, we know:...read more
8 Email Marketing Tips for Small Businesses Maintaining top-of-mind positioning with clients and prospects with email marketing is an essential part of today’s business environment. Here are a few tips to help you optimize your email marketing. 1....read more
Why Everybody Loves Information Graphics Visual content is a growing trend and an extremely effective and efficient way for marketers to push content into the marketplace. The human brain is primarily stimulated through visuals. In fact 90% of information...read more
With social media firmly entrenched in the fabric of society, content marketing continues its growth as a major component of overall marketing strategies. It’s become the subject of global conferences with the participation of such major players...read more
What is a Landing Page? Why Does it Matter? While channels such as blogs and social media have come to the forefront of online marketing, a business should never lose sight of online marketing basics for lead generation, such as the use of a landing...read more
Boosting ROI With Inbound Marketing It's no secret that inbound marketing is the latest internet marketing craze, and aside from understanding the basic principals of inbound, you must consider how important it is to quantify its usefulness and profitability...read more
5 Steps to Direct mail That Actually Works While some marketing firms and analysts believe that direct mail has become a relic of a bygone era, many still espouse a direct mail campaign as a marketing tool that is still incredibly effective, if done...read more
CTA stands for “Call-to-Action.” While often taken for granted, CTAs are among some of the most important elements of an effective inbound marketing strategy. Typically a CTA is a button, image, or link that “calls” your website visitors...read more
At Envision Creative Group, we recently officially added "public relations" to our list of available services. While we have probably been doing a lot of work that would fall into the PR landscape unofficially since we first launched, it's time we addressed...read more
The battle for your customers' attention is becoming more difficult by the day. Customers have short attention spans due to their preoccupation with work, family, and other interests. They are tired of blatant marketing messages and being sold to at every...read more
The internet has revolutionized businesses around the globe, from small mom and pop stores to large-scale corporations. As technology advances, the pressure on businesses to create a professional and unique online presence is stronger than ever. If you...read more
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