Why Everybody Loves Information Graphics
Visual content is a growing trend and an extremely effective and efficient way for marketers to push content into the marketplace. The human brain is primarily stimulated through visuals. In fact 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster than text (HubSpot). All of that to say, if you want to make an impact on your users, consider using information graphics (also known as infographics) to engage them. Here are a few reasons why everyone loves information graphics:
Lots of Data, Little Time
You already know that there’s a wealth of data and information out there, and information graphics help filter that data into something useful for users. A good infographic gives users the information they are searching for without having to tear through piles of data, documents, websites, or databases.
People want answers fast, and information graphics give them that data in a visually appealing format without all of the fluff.
Information Graphics Express Info Creatively
Its one thing to write a blog post centered around the most impactful information for the [year, quarter, month, etc], but (as we’ve already said) this requires users to dig through information to find the info they want. Infographics creatively put information in the hands and visual cortices of your buyer personas. Users will appreciate your efforts to make their lives and information searches easier!
Social Media has Gone Visual
If you’re a marketer looking to get ahead of your competition, you should already know that social media has gone to an almost completely visual format. Facebook is one of the leaders in visual content. Posts with visual content perform considerably better for likes, comments, and shares compared with text, video, and link posts (HubSpot). Marketers can make a simple change to improve engagement and interactivity on social media: improve visuals.
Even Twitter has gotten in on the visuals game. Once a text-and-language-only platform, Twitter rolled out a new function that allows images to be shown automatically on tweets. Marketers have to be creative; however, as Twitter typically only shows a snippet of the post image on feeds.
Not too Short, Not too Long, Information Graphics are Just Right
Internet marketers have undoubtedly found themselves in that awkward inbetween stage with their content. You may have faced a similar challenge. What makes a blog post too short or too long? Is my information too wordy or not clear enough?
Infographics help diffuse this by producing a deliverable piece of content that is just the right length for internet users. As we depend more and more on the internet for information, our attention spans rival those of the average five-year-old child. If we don’t see exactly what we want and have to spend more time than we think is required to find that information, we move on to the next source.
This is where information graphics are beautiful for marketers. They are visually appealing and short enough to engage the user, but they are long enough to paint a very vivid picture and convey exactly the information users are searching for.
Internet marketing will continue to move towards visuals, and pretty soon websites will have pages with fewer words. The recommended length of blog posts has decreased significantly in recent years due in large part to information graphics and other visuals that appeal to internet users. If you’re looking for a way to boost your content marketing, go with some cool, attractive, and engaging information graphics!
I know, I know: It would have been clever to make this post an information graphic!
Envision Creative Group is an inbound marketing and creatives services agency in Austin, TX. We love making information graphics.