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When it comes to designing logos, websites, or marketing materials, many people rely on graphic designers and agencies for help and advice. But for a business or startup strapped for cash, it makes sense to go the do-it-yourself route and put little...read more
Why Website Design Should Be A Marketing Priority
We know marketing takes up a large component of many people's budget, split among print marketing and collateral, trade shows, general advertisements, campaigns, web design, and more. But if you think all you need in terms of a website and its design is...read more
Social Media Packages Unlock a World of Possibilities
Let's face it - social media is a game. Ideally, outlets such as Facebook, Pinterest, Google+, LinkedIn, Twitter, and YouTube connect users with useful information and services. Social media can also be manipulated to drive traffic without offering any...read more
Keep Them Hungry: 5 Steps to Make Your Restaurant Ads Pop
Whether online or in hard copy, restaurant ads are still an important tool to bring in your customer. Not only do they offer a snapshot of what you serve, but they play on a key desire: quick and easy answers. It's no secret we all love to eat, but...read more
3 Trade Show Sign Design Blunders That Even the Pros Make
While trade shows are often the perfect place to debut a new product or service and capture a buzz in your industry, they can also be a waste of time and money if you fail to connect with your target audience. Sign design is an important and often-overlooked...read more
Content Creation is NOT Rocket Science
So you don't have a content strategy? Don't panic. Yes, your business needs one, but if you're in business at all, you probably do have a content creation strategy - you just don't realize it. Discovering Your Content Strategy In everything you...read more
3 Key Factors For Starting Your Brand Development Process
Often the terms "marketing" and "branding" are used interchangeably. They are not the same thing. Marketing is what you do to get people to see you. Branding is what they see. It becomes, for all intents, you. Marketing stops when the customer forks...read more
5 Things Hated By Search Engines and Customers Alike
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5 Things Hated By Search Engines and Customers Alike
There can sometimes be an internal tug of war that business owners and online marketers struggle with: do you produce content that's best for search engines, or appeal more strongly to your ideal customers (knowing that you have to attract them through...read more
4 Ways to Turn Sales and Marketing into Smarketing
"What are they thinking?" If we had a dime for every time a sales executive uttered those words about the marketing team, or a marketing strategist mumbled those words behind the backs of the sales team.... Well, we would all be rich. Sales and marketing...read more
Planning Your 2015 Digital Marketing Strategy
2014 is coming to a close and it's time to think about 2015. There's always a rush of commitment to weight loss and exercise around the new year, but how are you beefing up your marketing strategy? Inbound marketing is not a trend and it's not going...read more
