Marketing Tips

6 Marketing Tips Every Yogi Knows That You Should Know Too

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6 Marketing Tips Every Yogi Knows That You Should Know Too

A few weeks ago, I bit the bullet and purchased a one-month unlimited yoga pass. As I started practicing with more consistency and concentration than I ever have—truly taking in the tenets of yoga as well as the poses—I realized something awesome....read more

Search Engines

5 Things Hated By Search Engines and Customers Alike

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5 Things Hated By Search Engines and Customers Alike

There can sometimes be an internal tug of war that business owners and online marketers struggle with: do you produce content that's best for search engines, or appeal more strongly to your ideal customers (knowing that you have to attract them through...read more

Branding Process

The Secret to the Kentucky Derby’s Incredible Branding Process

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The Secret to the Kentucky Derby’s Incredible Branding Process

What makes a great branding process? Is it the way a logo evolves over time, or adjustments to messaging? Maybe a combination of many things? Brand evolution is a tricky progression. A messy process can mean the downfall of a brand, but a great process...read more

marketing design

Marketing Design: The Best Way to Influence and Energize Your Prospects

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Marketing Design: The Best Way to Influence and Energize Your Prospects

The practice of marketing takes place across many different mediums and formats; however, at the end of the day, there’s an essential visual aspect inherent in every act of marketing. SEO and keyword placement rely on visual design as much as infographics...read more

Branding Process

How To Use a Progressive Branding Process: 4 Things You Need to Know

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How To Use a Progressive Branding Process: 4 Things You Need to Know

The branding process is a daunting task that can stretch an organization’s resources to the breaking point. The problem is that most brands want to do everything all at once. That’s a huge mistake. Progressive branding allows you to implement branding...read more

Influencer Marketing

What is Influencer Marketing and is it Right for Your Business?

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What is Influencer Marketing and is it Right for Your Business?

Marketing has existed for centuries. As far back as the Romans and ancient Greeks, promotion, trade, and influence all played a major role in the success of the economy. Though the methods have changed drastically, the principles have generally remained...read more