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In 2025, restaurants are waking up to a simple truth: paid media strategies built for clicks and impressions are no longer cutting it. If your ads stop at awareness, you are leaving revenue on the table. The best-performing restaurants this year...read more
Inflation is happening, and it has a big influence on everything from housing to groceries to digital marketing. As of March 2023, the U.S. inflation rate stands at 6.04%. Because of this, traditional marketing has become more costly for small...read more
Marketing During Financial Uncertainty: The Ultimate Checklist - Did you know the businesses that recovered the fastest from prior recessions typically grew rather than decreased their marketing budgets? It’s true! By altering your marketing...read more
Marketing agencies can be divided into two categories: full-service and specialized. You should weigh the advantages and disadvantages of each type before picking which to partner with for your company. Specialized firms specialize in a certain field,...read more
A social media contest might be the best strategy you've ever used to expand your audience, increase website traffic, and generate leads, but you need to be sure you're using it properly in order for it to be effective. Social media contests increase...read more
Researching a marketing agency partner can be an intimidating task. If your company has never worked with a marketing agency before or if you’re on the hunt for a new firm partner because your previous one underperformed, you may find yourself not knowing...read more
The holidays are a busy time for everyone - especially when it comes to holiday advertising! Everyone knows that the holidays are a big shopping season, with consumers predicted to spend an average of $1,430 on gifts, travel, and entertainment this year...read more
Did you know hashtags were initially created to better organize content being posted to social media? They’re now one of the most powerful tools that B2B companies can use to generate brand awareness, leads, conversions, and more. Forbes tells us that...read more
Understanding how to effectively maximize your marketing budget will be the key to your restaurant’s success, both this year and beyond. However, in today’s constantly changing economy and landscape, we know that it can be difficult and time-consuming...read more
In this day and age, emojis are used in a variety of ways. You can find them used in social media captions, text messages, and even the subject line of many companies' promotional emails. We’re all intimately familiar with those little yellow smiley...read more
When it comes to Mobile Marketing, there’s honestly a lot going on. With smartphones making up 54.72% of all web traffic, businesses are making sure that their marketing strategies are catering to the vast amount of mobile users out there. It can be...read more
When Facebook changed its name to "Meta" and announced multibillion-dollar investments in metaverse technologies in October 2021, the Metaverse surged into the public consciousness. Despite the hype, Meta claims that metaverse technology is still at...read more
From increasing leads and sales to having a high return on investment with fast, transparent results, the benefits of implementing Google Ads in 2022 are too plentiful for a business not to participate. As a business owner or marketing executive,...read more
It’s no question that today’s current inflation growth is creating purchasing barriers for both businesses and consumers. From the coronavirus pandemic to Russia's invasion of Ukraine, the status quo has been constantly disrupted during the last two...read more
With business in full swing, it’s time for companies to plan their marketing budget for next year (or make adjustments to this year's). However, figuring out where to spend advertising dollars can be a difficult task, so our team of experts gathered...read more
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