Instagram Stories: What They Are and How to Use Them

It’s story time. Stories are the one tradition that seems to transcend cultures and engage all walks of life. They are important IRL (in real life), and online. In 2013, Snapchat introduced their story feature which paved the way for Instagram’s story...read more

Why Chatbots and Text Are Replacing Phone Calls

Our phones are capable of doing almost everything we could imagine, but younger generations like Millennials and Generation Z are using the actual call function less frequently than ever before. We simply don’t like to communicate through phone calls...read more

Snapchat 101

Whether you love it or hate it, Snapchat seems to be here to stay. Not quite Instagram and not quite Facebook, Snapchat lives in an in-between world that mixes the ephemeral nature of the internet with the new right-this-minute communication style we've...read more

The Case Against Twitter

Let’s cut to it: Twitter is a major social platform but, for a lot of businesses, it doesn’t work. The thing is, Twitter is not the advertising juggernaut it was once perceived to be and with the trolling, influencers, and political back and forth--it’s...read more

Instagram: The Ins and Outs

In 2010, Instagram began like any other social platform but in the past few years has since skyrocketed to popularity with Millennials and Gen Z and, as a result, has sparked both cultural movements and cultural malaise alike. Today we’re diving...read more

Why Referral Traffic Matters

Referral traffic is not the sexiest of digital marketing topics but it *is* important and while dessert is a wonderful thing--eating your vegetables is a crucial part of growing up big and strong. Think of referral traffic as your vegetables. Generating...read more

Turn LinkedIn Into a Lead Generation Juggernaut

LinkedIn has over 500 million members, 206 million of which are consistently active on the site and 40% of overall users log in and engage on a daily basis. “So what?” you say, ”Isn’t LinkedIn a place for finding a job?” 61 million...read more

Controlling Your Restaurant’s Brand in the Age of Social Media

Restaurant branding and strategy has changed thanks to social media: every customer is now a walking, talking online review to an audience of…well…everyone. From Instagram and #foodies to Google My Business and Yelp reviews—how is your restaurant’s...read more

Answers to the 13 Social Media Questions All Business Owners Ask

How many times have you come up with social media questions without ever seeming to find satisfactory answers? If you’re trying to manage social media for your brand or employer, it can be frustrating. Fortunately, I’ve been there before and experience...read more