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Social media this, social media that. You're probably feeling inundated with advice on social media these days. B2B or B2C, if your business doesn’t have an active, engaging, and relevant social media presence, you need to build one. And maybe...read more
Whether you like to spend your time tidying up your website, writing in your blog, or posting social media updates, chances are that you already know that having a digital footprint is important. Now, more than ever, maintaining an online presence...read more
Social media plays such an integral part in modern marketing campaigns that it's almost strange to think about not including a social media strategy in your business plan. Still, it can be hard to get the particulars right: Should I tweet three times...read more
With the increasing number of consumers flocking to social media to post product reviews, research businesses, and seek out referrals, it’s no doubt that social media tracking is a crucial step in your digital marketing strategy. Neglecting to “listen”...read more
There's something undeniably magical – if a little old school – about opening up a carefully penned paper invitation, but for every letter your painstakingly calligraph, there are dozens of people who you'll never get around to inviting to your upcoming...read more
When you sit down at your desk with a hot cup of coffee in the morning, you can practically feel your productivity increasing. The morning goes from something that you have to face to something that you're ready to enjoy, and you find yourself becoming...read more
The world of inbound marketing is immense, full of pit-falls, too-good-to-be-true offers and some golden keys that open your brand to a rewarding new level of exposure. One truism persists: without inbound marketing, you're just another face in the crowd. Hiring...read more
We all know that maintaining a presence on the web is more than just putting up a website and signing up for Facebook. Like a spider building a web, expanding your web presence takes considerable time and skill, but it doesn't have to be painful. Here...read more
If you're a marketer posting updates directly from the site, you may have already noticed these new Facebook advertising tips. The social media network has significantly enhanced its publishing options. The new options are definitely worth a look, and...read more
Remember when Twitter was a simple, text-based digital marketing tool that consisted of no more than 140 characters? If recent developments are any indication, the network as we know it may soon be a thing of the past. Instead, Twitter is becoming a more...read more
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