So you’ve got a Twitter account, a LinkedIn blog, and a Facebook page that you update every so often. Before you pat yourself on the back for a job well done, consider this: Most social media content strategies fail. If there’s no rhyme or reason...read more
Why Your Digital Footprint is Your Best Salesman
Whether you like to spend your time tidying up your website, writing in your blog, or posting social media updates, chances are that you already know that having a digital footprint is important. Now, more than ever, maintaining an online presence...read more
Beautiful Product Photography is a Necessity (Tell Us We’re Wrong)
We're all visual learners. Have you ever wondered what exactly that means? Human beings tend to learn and remember knowledge better if it is based on images and video than if it is simply based on text. But exactly how visual are we? As it turns out, 90...read more
An Email Marketing Strategy to Ward Off the Spam Folder
Traditional marketing strategies that rely on forced attention grabbing, such as TV and radio advertisements, direct postal mailers and cold calls, aren’t overly effective at generating interest (and they certainly aren’t cheap.) Today’s consumers...read more
It’s Not You, It’s Me: 5 Keys to Hiring the Best Marketing Agency
So the time has come to “break up” with your current marketing agency. Or perhaps your business has never worked with an agency, but has grown to the point where you need help with your marketing. Hiring the best marketing agency is a bit like...read more