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For those of you who think content marketing is a passing fad, think again. The average consumer prefers it, or maybe they are becoming more sophisticated when it comes to paid marketing campaigns. According to Google's Zero Moment of Truth research: ...in...read more
The Best Infographics for Your SEO Strategy
Information graphics (infographics) are images that combine informational text and graphics to create a pictorial explanation of your content. Essentially, the point of an information graphic is two-fold. One, it explains your content in a simple format...read more
3 Ways To Use SlideShare To Ignite Your Content Strategy
As a relatively new addition to LinkedIn’s stable of acquisitions (the company purchased SlideShare in 2012), SlideShare is a great way for businesses to post their presentations online for people to access 24/7. But companies can use SlideShare for...read more
Overcoming the Inevitable and Frustrating Obstacles of Inbound Marketing
Inbound Marketing, the concept of gearing your marketing strategy toward guiding potential customers to your website and generating leads, continues to grow in popularity. According to a 2013 report by HubSpot, 58% of all companies embraced inbound marketing,...read more
Blogging for Brand Development: 5 Tips for Creating Great Content
The foundation of Inbound Marketing is original, engaging, informative content that speaks directly to the target audience. Not only does your business's blog serve as one of the best mediums for sharing that content, but blogging is essential for brand...read more
Your “Boring” Industry is Starved for Good Marketing
Your industry is only as boring as your marketing. No matter if you are in the financial, life insurance, or any other stereotypically "boring" industry, your business is not damned to embody that label--and you don't have to sacrifice credibility...read more
3 Reasons Your Small Business Absolutely Needs a Blog
If you think a blog is only what college kids use to document their study abroad adventures, we'd love to know where you've been hiding the past few years. Blogs are no longer reserved as online journals for insightful twenty-somethings or those...read more
5 Tips for Keeping Your Company’s Content Fresh
It's well known that content rules when it comes to modern SEO strategies. Many website owners have tried their hand at regular content creation only to fail due to the inability to produce consistent, fresh articles or blogs. Coming up with new, engaging...read more
5 Content Marketing Myths
With social media firmly entrenched in the fabric of society, content marketing continues its growth as a major component of overall marketing strategies. It’s become the subject of global conferences with the participation of such major players...read more
