-FINAL(01-00)-White&Blue-01.svg)
Your logo is the first thing most people know about your brand. As such, it provides prospective customers with a first impression that has the potential to make or break a future lead. When you think of it that way, it’s easy to understand why so...read more
Your Brand Identity Isn’t A Marketing Tool; It’s A Promise
Social media engagement, premium content, and blogging are all important aspects of the modern marketing plan. But, if you've jumped into creating a Facebook page or posting blogs twice weekly without carefully considering your brand identity, you're...read more
It’s Not Just About Looks: Why Quality Graphic Design Enhances Marketing
When it comes to designing logos, websites, or marketing materials, many people rely on graphic designers and agencies for help and advice. But for a business or startup strapped for cash, it makes sense to go the do-it-yourself route and put little...read more
The Three Pillars of YouTube Marketing
In the age of an interactive web, videos have become an integral part of the average user's internet experience. In December 2013 alone, over 180 million U.S. internet users watched videos online. YouTube reports that over 1 billion unique users watch...read more
Transform Your Collateral Design in 5 Easy Ways
Even though the web is where businesses are concentrating their efforts, print collateral is still important for establishing your brand's credibility, sharing information, and reinforcing your marketing goals off and online. Here are some suggestions...read more
Spin a Strong Web Presence in 5 Easy Ways
We all know that maintaining a presence on the web is more than just putting up a website and signing up for Facebook. Like a spider building a web, expanding your web presence takes considerable time and skill, but it doesn't have to be painful. Here...read more
4 Ways to Get Killer Corporate Photography
Your corporate photography is an important tool for presenting your brand and identity on all your promotional material, from your website, pamphlets, portfolios, trade show displays, and even to in-house newsletters. Whether you need quality photographs...read more
3 Key Factors For Starting Your Brand Development Process
Often the terms "marketing" and "branding" are used interchangeably. They are not the same thing. Marketing is what you do to get people to see you. Branding is what they see. It becomes, for all intents, you. Marketing stops when the customer forks...read more
Memorable Logo Design Depends on Color
It's no surprise that when working with logo design, choosing a color is a crucial consideration. But just how important is it? As it turns out, the choice of color is crucial for memorable logo design. In 2013, Brazilian graphic designer Paula Rupulo embarked...read more
Are you Heading to the Altar with the Wrong Logo Design?
find out more+
Are you Heading to the Altar with the Wrong Logo Design?
Like a teenage couple with hormones running wild, it’s easy for business owners and executives to fall in love with a logo design without considering the long-term implications. What they may not realize at the time, however, is that choosing a logo...read more
