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We know, you hate hearing how you can't do something by yourself. We've all hated hearing that phrase from as young as when we were learning to tie our shoes. But there are some things that deserve a helping hand from a team of experts. Even though we've...read more
5 Ways Inbound Marketing is Similar to Swimsuit Shopping
The beautiful flowers and warm breezes of spring are upon us, and summer is right around the corner. Thoughts turn to fun, vacation, and swimsuit shopping. For a variety of reasons, most people don't enjoy shopping for swimwear. Choosing the right...read more
Video Testimonials Increase Click-Through Rates
Does your marketing strategy include testimonial videos by customers? If it doesn't, it may be time to include it. Research has shown just how important video testimonials are in gaining your audiences' trust; in the age of reputation marketing, they...read more
The Three Pillars of YouTube Marketing
In the age of an interactive web, videos have become an integral part of the average user's internet experience. In December 2013 alone, over 180 million U.S. internet users watched videos online. YouTube reports that over 1 billion unique users watch...read more
Content Creation is NOT Rocket Science
So you don't have a content strategy? Don't panic. Yes, your business needs one, but if you're in business at all, you probably do have a content creation strategy - you just don't realize it. Discovering Your Content Strategy In everything you...read more
Copywriting Tips That Every Inbound Marketer Should Know
Copywriting is a bit intimidating. Somehow, this compound word that pairs copy with writing suddenly becomes Greek to those who don't "speak" it. Honestly, though, copywriting is pretty simple stuff. When you forget about magic formulas and insider...read more
The Necessary (But Easily Forgotten) 3 Step Blogging Model for Your Content Marketing Strategy
Having a strong blogging campaign will play a major role in your content marketing strategy. You see, the essence of inbound marketing is attracting your target market to your business, rather than you having to chase prospects. Blogging positions your...read more
4 Tips on Creating an Unstoppable Content Marketing Strategy for Your Business
Content marketing is among the most effective of inbound marketing strategies in generating demand for your business. An effective content marketing strategy will take prospective customers from an increased awareness of your brand to improved conversion...read more
Inbound Marketing Means MORE Than Content Marketing
The concept of marketing isn't necessarily difficult to grasp: it is a broad term encompassing all of "the activities involved in making people aware of a company's products," including advertising, promotion, and public relations. That is, until we...read more
Building a Content Marketing Plan Using Inbound Marketing
To compliment your inbound marketing efforts, a content marketing plan is a must. Creating content can get a little tedious and discouraging, however. It can entail spending hours generating what you think is great content with very little traffic, engagement,...read more
