The best logos come in all shapes and colors, but – just like a cake – their essential ingredients never change. Assuming that you don’t want a tasteless, indigestible, and likely burnt monstrosity representing your brand, I’ve gathered a few tips to ensure a recipe for success.
1. Be Unique
Why spend so much time sweating over a hot stove if your logo is going to look like everyone else’s? By adding the right toppings and a garnish or two, you’re sure to create a logo that stands out as the memorable face of your brand and everything it represents. It should be just as unique as you are.
2. Keep it Simple
The best logos are adaptable and extensible; they are stretched and sized to fit all mediums. If the ingredient list for a logo is too complex, you are sure to run into trouble.
3. Know the Occasion
Birthday or wedding? Hair care or law consulting? A delicious logo not only fits the personality of the brand, but also its industry and service. What you “do” should always be clear to the masses.
4. Cook for Your Guests (Not Yourself)
There’s nothing wrong with sneaking a taste or two, but you should always cook your logo as your target audience would want it. (You did establish a target audience, right?)
5. Be Smart with the Food Coloring
What color do you get when you mix green, pink, purple, and orange? I’m not exactly sure, but I doubt anyone would want to eat it. If you want your logo to look appetizing, be strategic when using more than 3 colors. Assess the environment that your logo will thrive in; fewer colors maintain simplicity, especially within an industry where your logo will often be printed onto letterheads and t-shirts, but this may not be as important to an internet-based company. You may also want to question whether your logo will look just as tasty in gray-scale.
6. A Few Preservatives Are Okay
While spreading cucumber-infused chili paste over your cake is a novel idea, sometimes your diners just want the classic stuff: vanilla frosting. You’re not going to have the luxury of changing up your logo to fit the yearly trend (like your marketing). For that reason, it should be timeless. Be weary enough with your ingredients that the style and theme of your logo will always be relevant.
7. Let it Cool Down!
When your delectable logo is fresh out of the oven, it’s going to be hot. You may even be surprised by its mostly unpredictable appearance. No matter the case, don’t go about trying to change things. A new logo needs time (a lot of time) to cool down and settle into everyone’s mind.
For some, cooking the best logo just requires a lot of trial and error. The slightest adjustment can make a world of a difference. Personally, we like our logos lightly seared on each side with a hint of orange in the middle.
What are some logos that do it right?