Looking to give a little boost to your SEO campaigns? Look no further than long tail keywords. If you aren’t currently using long tail keywords as part of your SEO strategy this post will give you an easy approach to implementing successful keyword research and creation.
Why Long Tail Keywords?
The term “long tail keywords” may conjure up images of lizard-like creatures scuttling across your computer screen. In truth, they’re not quite that exciting, but they’re incredibly effective for boosting the success of your SEO campaigns. More specifically, they’re concise phrases, usually consisting of three or four words, used in search queries. Think “make scratch pizza crust” versus just “pizza crust”. Or even “make gluten-free pizza crust” versus “pizza crust”.
THe specificity of these keywords will immediately lead you to web pages that would have normally been buried beneath the “Goliath” companies who claim monopoly on search results. CNN, Yahoo, and the Huffington Post are such “Goliath” companies, and even The Food Network and MarthaStewart.com if we’re talking about the previously mentioned pizza crust examples. You can see how this benefits your company’s website: the people you want visiting your site and purchasing your products or services have a more direct and immediate path to get there. You just need to use the right long tail keywords that will leave a trail of crumbs they can follow.
There are some who skip long tail creation process simply because they’re focused immediate results. They want more traffic, now. Focusing on fast results will hurt your SEO strategy in the long term because long-tail keywords offer a slow burn, trickling out results that can thrive for years. Essentially, you want to give your campaigns longevity. Keep in mind there is never a quick fix, insta-audience solution. Here at Envision Creative, we believe that optimizing for search engine results requires planning and consistent effort.
Look to Your Keyword Competition
It seems like Google has the answers to everything lately. Out of all of the “Goliath” companies in the world, Google is the head honcho. They’ve succeeded in offering a service that has become the destination, rather than the vehicle to finding answers. Ask about the weather and Google has the answer. Aks about long tail keywords and Google has the answer. Google is your main competitor. If that doesn’t light your virtual competitive fire to succeed at SEO, it might be time to re-evaluate.
Another increasingly popular trend is voice search. One in every five mobile users actively use the voice search feature. Because we commonly use more words when we speak rather than typing, long tail keywords factor into voice search results in a big way.
Many people continue to decline implementing key phrases, even after learning the value of long tail keywords, mainly because it can mean they receive less traffic. What they forget is that it also means less competition. Less traffic is always temporary. What you’re really doing is increasing your target audience by attracting those who will repeatedly visit your site and make transactions, such as purchases or downloads. Last but not least, helping your website rank for a specific term can be quite profitable.
Creating Long Tail Keywords
Creating long keyword phrases is fairly simple. For starters, you can simply search for your own products and services. List the phrases you use to conduct each search and determine which phrases your target audience would use. Create as many keyword variations as you can possibly think of.
If creating an extensive list of keywords on your own seems daunting, a rich resource that you should utilize is visiting a message board or community forum. In addition, poll you coworkers, friends, and neighbors for fresh ideas. By eavesdropping on the online conversations surrounding your topic, you can easily pick up the exact phrasing that potential clients or consumer use.