social fans

Do your social media followers actually buy?

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Do your social media followers actually buy?

So, you just kick-started your social media efforts. Your feeds are now a reflection of the voice, design, and overall vibe of your brand. But while that’s all fine and dandy, you’re beginning to wonder how you can start seeing some dollar signs out...read more

Content You Shouldn't Post on Social Media

Content You Shouldn’t Post on Social Media

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Content You Shouldn’t Post on Social Media

Social media, when used correctly, is perhaps the most efficient way to talk to your audience, whether they be a small, localized group of fans who frequent your restaurant, or a million-strong community across the world; the content you upload to your...read more

Chatbots

Why Chatbots and Text Are Replacing Phone Calls

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Why Chatbots and Text Are Replacing Phone Calls

Our phones are capable of doing almost everything we could imagine, but younger generations like Millennials and Generation Z are using the actual call function less frequently than ever before. We simply don’t like to communicate through phone calls...read more

Instagram basics

Instagram: The Ins and Outs

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Instagram: The Ins and Outs

In 2010, Instagram began like any other social platform but in the past few years has since skyrocketed to popularity with Millennials and Gen Z and, as a result, has sparked both cultural movements and cultural malaise alike. Today we’re diving...read more

Referral traffic and SEO

Why Referral Traffic Matters

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Why Referral Traffic Matters

Referral traffic is not the sexiest of digital marketing topics but it *is* important and while dessert is a wonderful thing--eating your vegetables is a crucial part of growing up big and strong. Think of referral traffic as your vegetables.   Generating...read more