Lead scoring information

What is Lead Scoring?

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What is Lead Scoring?

Lead scoring is one of those marketing terms you hear about that sound interesting and important, but not everyone can clearly define what it is, how to do it, or what it does. In today’s post, we’re going to dive right into lead scoring as a concept...read more

Marketing automation is a tool not a strategy

Marketing Automation is a Tool Not a Strategy

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Marketing Automation is a Tool Not a Strategy

Marketing automation is always an AHA! moment when we speak to clients and prospects about the cool things that they can do with it. It seems like the magic ingredient to inbound success that so many businesses have been missing--a way to nurture and...read more

Blog content is not the only content you need.

Do You *Really* Need a Blog?

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Do You *Really* Need a Blog?

Everyone.has.a.blog. Everyone. Dogs, babies, ornery cats, pet rocks--everyone. Wherever you go online you’re DROWNING in content and it’s out of hand and, honestly, consumers are starting to get really tired of it. Today we’re going to be talking...read more

LinkedIn is a lead generating machine

Turn LinkedIn Into a Lead Generation Juggernaut

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Turn LinkedIn Into a Lead Generation Juggernaut

LinkedIn has over 500 million members, 206 million of which are consistently active on the site and 40% of overall users log in and engage on a daily basis.  “So what?” you say, ”Isn’t LinkedIn a place for finding a job?”   61 million...read more