Through much effort, ingenious planning and, surely, many sleepless nights, you’ve transformed your good idea into a thriving business. All of your ducks are in a row, and things are going well, but there’s much to consider in today’s internet-heavy business world. Between creating SEO-friendly content, maintaining contact with clients/potential clients, and simply keeping your brand relevant, it’s easy to fall behind in the race to the top of the search engine queue. But while all these concerns exist and continuously tug at your coat tails, there are also solutions which can take a great weight off your company’s shoulders. One such solution is HubSpot, an all-in-one platform that consolidates all of the most tedious and time-consuming aspects of inbound marketing into one, easy-access platform. But it’s not just about making it easier: HubSpot makes inbound marketing more effective. (And yes, it will ultimately change your life.)
These days, “google” is as much a verb as it is a noun. Search engines provide us with everything from the real name of our favorite guy on “A-Team” to the best pizza place in town–and for you, they have the potential to boost your visibility and grow your business. HubSpot’s integrated SEO services provide an easy-to-use dashboard to manage the phrases and keywords that you use to rank in search engines, and even break down rankings with suggestions on how to improve in the future. Reports are broken down between organic growth and page performance–making it easier than ever to track, manage, and bolster overall growth. But don’t worry about following rigid, convoluted templates: HubSpot software lets you customize to your heart’s content.
How Many Likes Does It Take…
Once your website begins experiencing more traffic and you’re on a first-name basis with the likes of Google and Bing, it’s time to improve your social media presence. Websites such as Facebook and Twitter are great tools for introducing your company to the world. With HubSpot software, you can build your web content using blueprints around which you can structure copy, or you can use blank posts to start from scratch and create something dynamic. In addition, HubSpot features responsive software to ensure that every webpage, email, and blog post appear correctly, even on mobile devices. So, with the minor details covered, you’re able to manage your contacts and expand your client base.
I Bet You Say That To All The Girls…
It’s safe to say that e-mail blasts can be pretty redundant. Customers tend to receive the same information in different, supposedly “creative” orders, but they’re more aware of this than you might think. With HubSpot software, you can compile and manage your leads by gathering data from each, then categorize them accordingly to ensure that the content they view and receive is relevant to them. Your social inbox allows you to view a lead’s history with your company and reply to comments left on your social media content. Bare in mind that this is the same platform that neatly displays your content and reports. Integrating these aspects of online marketing keeps your strategy fresh and engaging, with calls-to-action that cater both long-time users and prospective customers. And for those of us whose plates are already full, HubSpot even provides marketing automation so you can set times and dates for emails, blog posts, social media posts, and promotions to be sent out automatically. It might not always be as easy as your emails being sent for you, but HubSpot provides you with the tools to make streamlining your business a snap.