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Brand positioning can be a confusing process. In general, the term “branding” is used as a generic way to describe a business, their logo, and their visual style. Many people tend to use “brand” interchangeably with “logo” and vice-versa because...read more
We've heard it a thousand times: "We can't update our logo because we've been in business for (name your period of time) and everyone recognizes it already. We might alienate our current clients..." We always respond with a series of questions...read more
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