Your logo is the first thing most people know about your brand. As such, it provides prospective customers with a first impression that has the potential to make or break a future lead. When you think of it that way, it’s easy to understand why so...read more
Your Brand Identity Isn’t A Marketing Tool; It’s A Promise
Social media engagement, premium content, and blogging are all important aspects of the modern marketing plan. But, if you've jumped into creating a Facebook page or posting blogs twice weekly without carefully considering your brand identity, you're...read more
Designing A Successful Brand Identity
In one form or another over the centuries, we’ve used visual symbols to claim ownership, to signal our affiliation or to brand products with distinctiveness - being a Texas company, ranch brands come to mind. One look at today’s communication landscape,...read more