Email has been around for a long time, and yet email marketing shows no sign of aging. In fact, it’s Benjamin Button-ing its way through the world wide web, somehow becoming more effective, more dynamic, and stronger with time. With personalization options and the ability to segment leads like never before, it’s quite a time to work on your email marketing engagement.
Email marketing continuously produces measurable results, not just in terms of sales but also engagement, which is a crucial component for building relationships and inspiring trust with your readers.
Jordie van Rijn authored 2015’s National Client Email Report for the DMA UK and Email Hub and says that email marketers are building a strong business case with a high ROI and less internal constraints. It is used by over 90% of businesses and provides a cost-efficient and powerful way for both broadcasting news and one-to-one communications.
We want to help you drive readers to action, so sit tight and take notes for better email marketing engagement – right now.
Subject Lines Matter for Email Engagement
Your subject line is valuable real estate. This is where you grab a reader’s attention and determine whether or not they will even open your email. HubSpot asks: what makes you want to take that extra step to actually open an email? Often, it’s the subject line. After all, it’s your very first impression of the email – and from it, you’ll do your best to judge the content on the inside. They also advise checking out successful subject lines from other companies – so make sure to swing by their round-up after you finish reading this post.
Write to Each Person on your Email Marketing List
Daniel Kohn, co-founder of SmartMail.io, told Business2Community, “The one big tip I would suggest that’s worth focusing your efforts around is figuring out how to start sending (or continue to send) more personalized and segmented emails to each individual on your list as opposed to just running a batch and blast approach.
Once you start to identify valuable customer segments and begin sending more relevant emails based on their actual behavior (eg. What they did or didn’t do on your site), every single engagement metric from open rates all the way through the conversion rates and revenue uplift will skyrocket.” In fact, segmenting your leads is one of the most critical steps for not only email marketing engagement but also conversion rates.
Choose Email Marketing Software Wisely
The email software you choose will impact your efforts enormously, so you do your research. You can find small write-ups here and here, but we encourage you to continue your research on your own to find what will work best for your unique needs.
Let Social Media and Email Marketing Work Together
On your social media homepage, add a dedicated “sign up” tab or include a “sign up” link when you post updates. You can also increase user engagement and arouse your social followers’ curiosity by offering sneak peeks into exclusive email newsletter content.
Don’t Aggressively Sell: It Reduces Email Marketing Engagement
Funnel Envy notes that while that may seem counterintuitive, the primary reason for an email marketing campaign isn’t to make a sale, it’s to build trust and a relationship with your audience.
The days of the hard sell are gone. People don’t respond to it anymore, people buy based on trust and rapport.