…is looking to bolster and strengthen. These could be anything revising your corporate branding to writing a new positioning statement and more. Exact strategies (and tactics) are the methods and…
Are You a Neanderthal Marketer? [blog post]
…out there working with their customers to develop new products, to improve existing products, and learning more about the customer and their needs through social media, data mining or market…
Why Having A Copywriter On Your Marketing Team Is An Absolute Necessity [blog post]
…work colleagues as well. It’s more than just the finished product Writing is the finished product of the copywriter; it is the end of the journey rather than the beginning….
Your Dream Relationship: Lead Nurturing at It’s Best [blog post]
…able, and interested in purchasing your products, you can truly begin to market what makes your company unique and valuable. However, sometimes even the most qualified of leads won’t immediately…
What You Need to Know About Marketing to Generation Z (It Has to do with $44 billion) [blog post]
…they’re conscious of spending habits, Gen Z-ers use their digital savvy to research products online and then visit brick and mortar locations to handle the product and verify that it’s…
Do You *Really* Need a Blog? [blog post]
…demonstrate your knowledge of industry-related issues, dissect relevant subject data with longer form content, and provide a finished product that is both polished and well designed. If you’re looking to…
6 Scary-Good 2020 Halloween Marketing Campaigns [blog post]
…DUMBGOOD x Spirit Halloween Social media-driven clothing brand DUMBGOOD is the undisputed king of collabs and their most popular Halloween release has been the Spirit Halloween product line. Yes, the…
So, You Want To Turn Your Brand’s Instagram Into A Meme Account [blog post]
…products and services by creating aspiration and desire with the use of gorgeous people in trendy locales. While this is no doubt effective, particularly for higher-end products, it’s not very…
Effective Food Packaging Design: The Aisle as a Runway [blog post]
…Products: Communicate Benefits With so many new dieting fads and associated products, how might a designer help get food off the shelves and into baskets? New products must, first of…
5 Awesome Examples of Label Design Influencing Perception [blog post]
…tempt a consumer to try something new. An outdated label will often be perceived as an outdated product. Most of our favorite products have changed logo or label designs multiple…