Branding 101: How to Start From Scratch [blog post]

…includes your brand promise, your positioning statement, and your unique value proposition. Whatever product or service you offer, there are going to be hundreds if not thousands of other companies…

The 5 | E Repositioning Formula™ [page]

…likely it doesn’t, and that’s where the 5 | E Repositioning Formula™ comes in. The brainchild of our Founder and Creative Director, David Smith, the 5 | Es were born…

4 Ways To Pivot Your Social Media Strategy During the Coronavirus Landscape [blog post]

…quite a few marketing blunders that have come out of COVID-19. Positioning your business in this way allows you to consume information as it is available, especially as it changes…