…photos of you product and services is so important to make sure your product sticks out among everything else cluttering your target audience’s newsfeed. Product Photography the Right Way But…
4 Surefire Ways to Create the Perfect Product Package Design [blog post]
Creating an appealing product package design tailored to your product is just as vital to your overall success as the product itself. It is crucial to use package design as…
The Ins and Outs of Google Shopping Ads [blog post]
…Shopify, the products will automatically sync to the Merchant Center. This is super convenient if you regularly update your site with new products. 3. Optimize your product list Once your…
A Lack of Brand Identity Will Damage Your Marketing Results [blog post]
…transparent: Positioning your brand to accurately reflect the identity of your business is essential to successful marketing. Positioning statements that stagnate and fail to improve over time will lead to…
New Year, New You: Preparing for a New Logo [blog post]
…unique and special over your competitors Having clearly communicated differentiation including facts and statistics will be necessary to establish the correct positioning. Remember that a differentiator needs to be something…
Marketing Brain IQ Test – Answers [blog post]
… 3. Most new products or services fail because of… a. Poor execution of sales and marketing b. Poor product or service performance c. Not being a very good idea…
An Email Marketing Strategy to Ward Off the Spam Folder [blog post]
…to work on– and fast. If you’re working on launching a new product, market surveys are a fantastic way to make sure your product positioning strategy aligns with the opinions…
The Power of Packaging Design [blog post]
…number one reason for purchasing a product. 2. Trusted Brand – A lot of marketing dollars, time, and consistent messaging goes in to a product in order to get the…
Rebranding and Expansion of Services: A Chat with Envision’s President [blog post]
It’s a new year and we’ve been busy bees! We’ve decided to a break from our productivity bee-dances (this metaphor is happening) and share with y’all a couple of 2017…
Is Poor Packaging Design Limiting Your Brand’s Success? [blog post]
…example ingredients or key features)? Is the packaging effective beyond the shelf – will it keep the product safe, prevent leaking, make it easy to unpack the product, be recyclable?…