10 Ways Product Positioning Will Improve Your Marketing [blog post]

What is product positioning? The name implies it’s the way a product is physically displayed. While product placement can be one aspect of product positioning, it’s much more involved than…

Product Positioning Strategy: You’re Doing it Wrong [blog post]

…one of which is the overall product positioning. Product positioning is effectively the act of finding out where your product should be sold, and who it should be sold to….

4 Simple Steps to Develop a Winning Brand Positioning Strategy [blog post]

…a brand positioning statement. Unlike an ad slogan or tagline, your positioning statement should be used internally to help guide your branding efforts. A good brand positioning statement is concise…

A Brand Positioning Statement That Will Make an Impression [blog post]

…(target customer) who (has this need or opportunity), our product is a (product category) that (statement of key benefit here). Generic certainly doesn’t pave the way to success. Neither does…

The Difference Between a Brand and a Logo (and How Brand Positioning Fits Into the Picture) [blog post]

…explain the difference between branding and a logo. And since it’s such an integral part of both, we’ll also clarify the role of brand positioning. Defining Brand Positioning & Why…

A Product Positioning Strategy to Beat Out the Competition [blog post]

Your product positioning strategy is one of the most important marketing initiatives you will grapple with when introducing or re-branding goods and services. In a nutshell, product positioning refers to…

Why the Art of Brand Positioning is Also a Science [blog post]

…claim about your company. A claim about your product or service is not the same as a positioning statement, no sirree. A positioning statement that is well-crafted will bring clarity,…

4 Reasons Your Product Photography Isn’t Selling Your Product [blog post]

…be drawing in many new customers. There’s something about excellent product photography that makes the product look trustworthy and valuable. Here are the top 4 reasons why your product photography…

Good Product, Little Success? Develop the Right Packaging Design to Boost Your Sales [blog post]

…appeal to your audience and promote your product and company. Product information You want your product to appear as user friendly as possible, so your packaging design should include some…

Product Photographer Tips & Tricks [blog post]

…reproduced. Set the stage With a clear mind for the image that product shots should convey, a product photographer next creates the best stage to showcase those products. This might…