…The Persuasiveness of Testimonials When you purchase a product on line, where do you turn for “social proof” that the product will satisfy your expectations? If you’re like most internet…
3 Steps to a Killer Landing Page [blog post]
…the customer immediately buy your product. Keeping that in mind, it is very important to define success clearly when you are creating landing pages. For instance, the goal of one…
Lead Generation Ideas That Aren’t Sleazy or Slick [blog post]
…buy. Free trials, webinars, ebooks, and reports can prove the inherent worth of your product while convincing potential customers of the need for the product in their everyday lives. Most…
5 Eye-Catching Value Proposition Examples to Learn From [blog post]
…Product.” With such a cacophony of promotion around us, the art of crafting a successful value proposition has become more vital than ever. What Is A Value Proposition? The value…
Five Business Growth Strategies Actually Worth the Risk [blog post]
…“SPAMouflage.” It was an ingenious way of finding an alternative channel, and a successful experience from which your business can take a cue. Product Development Product development is one of…
Choosing Brand Attributes That Work For Your Company [blog post]
Defining your business– knowing who it is and what it stands for– is an essential first step in creating an effective marketing strategy. You can’t market a business or product…
Unique Selling Proposition: 4 Keys to Finding Yours [blog post]
…says: Successful business ownership is not about having a unique product or service; it’s about making your product stand out – even in a market filled with similar items. …
Your Business-Level Strategy Needs to Include Your Marketing Team—Here’s Why [blog post]
…you identify and predict how your company succeeds, or will succeed, and how your product or service provides value. You also pinpoint other companies in the same industry who are…
7 Ways to Capture Qualified Leads Online that Won’t Bore You to Death [blog post]
…spend their money on your products or services. They could be shopping around for the best price or looking for a version of your product that comes in their favorite…
The Best Reasons for Using Social Influencers in Your Marketing Strategy [blog post]
…influencers: Sponsored posts Product reviews Guest blogging Collaborating on events or campaigns Sending free products Making them an affiliate Social influencers do not work for free. Mentioning your brand on…