Digital Cookie

4 Ways Advertising Will Be Affected by Apple’s Digital Cookie Blocking

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4 Ways Advertising Will Be Affected by Apple’s Digital Cookie Blocking

Apple is shaking things up once again and this time they’re targeting the digital cookie. Tucked neatly into the rollout of their iOS 11, Apple has included a new feature; Intelligent Tracking Prevention (ITP). ITP was designed to strengthen Apple's...read more