Here at Envision Creative Group, we don’t mind admitting that we always have an appetite for new creative challenges. Recently, we have found that one of the best ways to satisfy that craving is by working for clients in the food, beverage, and hospitality industries. As it turns out, there are a lot of restaurants, food brands, drink companies, and hotels that need a lot of help from the right web design and creative company – both here in Austin and beyond.
Why do we think that these types of businesses make such a good match for what we cook up in our creative kitchen? Finding the right marketing for these groups often comes down to a few distinct skills:
Creating the right look.
Colors and styles are always important to the design process, but they are especially important when you are marketing food, beverages, and hospitality. That’s because we aren’t just looking to “market a product,” but to ignite the senses. Any good chef will tell you that we taste with our eyes first, and that’s also true when it comes to things like logos, menus, and other collateral materials.
Forming an instant impression.
At a deeper level, food and hospitality is all about comfort, and that first impression you get when you examine a menu, label, or check-in counter. For a good example of what we’re talking about, visit a Panera location sometime soon. We’re sorry to say that we haven’t had the opportunity to work with them yet, but they have somehow managed to put a finger on a welcoming design scheme without our help. We love giving other companies that same kind of immediately-identifiable look and feel.
Making guests feel comfortable.
It doesn’t matter if you’re sitting down for a quick meal or turning into bed after a long day on the road – a small sense of comfort can go a very long way. Once again, this all starts with having the right look, but it also goes deeper, especially when you have a sense of continuity from one experience to the next. Some of those experiences are going to be with your restaurant, hotel, or company directly… but a lot of them are going to be with your marketing and promotional materials, too.
While it’s true that a lot of what we’re talking about comes down to basic branding, the reality is that companies who sell food, beverages, and hospitality have to take branding even more seriously than business to business organizations do, if only because the experiences they offer are so personal. And so, if you’re looking for a creative and design partner who takes your brand as seriously as you do – and one that loves the taste of a winning campaign – choose your deign and marketing team wisely.