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…prospects. While upgrading and repositioning your brand can be the right move, making sure you’re being thoughtful about the next steps could mean the difference between success and failure. Let’s…
Turn LinkedIn Into a Lead Generation Juggernaut [blog post]
…whether you’re offering downloadable white papers or free product demos. You’ll be able to narrow down your target audience by job titles, education, location, industry, level of experience, and more….
Adapt or Die: Is it time for a brand refresh? [blog post]
…to jump into a new market, do some subtle brand message repositioning, or offer new products and services, etc., you’ll want to make sure that the changes you make reflect…
How your messaging platform can make you money [blog post]
…your product or service can help and who it cannot. 4. Align your marketing and sales teams Ok, this is two blogs in a row where I’m linking to…
Should You Advertise on the Nextdoor App? [blog post]
…use. Considering that the majority of customers will look up reviews before they decide to purchase a product or service from a company, Nextdoor’s review system can be extremely beneficial…
What is Lead Scoring? [blog post]
…then your product page, it can be assumed that they have some interest in making a purchase. Downloads of gated content, as well as frequent visits to testimonials and case…
Instagram: The Ins and Outs [blog post]
…here once saved. Sliders (carousels): A series of photos that can be scrolled through on one post. Great opportunity here to show the final product and behind the scenes, or…
UX Rules You Need to Know [blog post]
…demo, a product purchase, or a download, your users have to feel comfortable making the next click and then the next and then the next. Any more questions about UX?…
The Case Against Twitter [blog post]
…LOT to do. Oftentimes, when we really sit and talk to a client about their social media goals–Twitter is a great venue for specific things: Event promotion Product release PR…
The SEO of YouTube [blog post]
…YouTube, YouTube. No longer a collection of entitled youth hawking scammy products (well, not totally anyway). YouTube has become the first social media platform to unseat Facebook as the most…
