Allbound Marketing 101 [blog post]

…talk shop about this newfangled product called “the wheel.” And so, outbound marketing reigned for millennia until the dawn of the digital age. With the invention of the internet, so…

What is a PPC Ad Quality Score? [blog post]

…click on it, you don’t have to pay for it. However, just because someone clicks on your ad doesn’t mean that they will end up buying your product or signing…

Generation Z: 5 Things Your Business Needs to Know [blog post]

…you will need to figure out a way to separate you from the noise you’re competing with. Generation Z won’t just settle on your product or service – they will…

8 Reasons Your Marketing Team Needs A CRM Tool [blog post]

…nurture them towards purchasing the full product. Marketing can use this information to help fully define a good lead vs. a bad lead, an MQL vs. an SQL, and determine…

4 Social Media Metrics You Should Care About [blog post]

…you can adjust your content creation strategy to include more posts like these. If your brand started a campaign around a new product it just released, the engagement rate on…

Why Chatbots and Text Are Replacing Phone Calls [blog post]

…don’t want to take the time to call a business even if it’s about simple matters, such as trying to find a product on your website. We’re afraid (and often…

3 Brand Colors Everyone is Sick of Seeing [blog post]

…resonate with them. Consider your competition If you’re selling a health food product, then look at all the other health food products on the market. If those brands are all…

Making a Growth Driven Design Wish List [blog post]

…business goals. Items that meet both of these needs should be prioritized. For example, you will need to have a homepage, an about page, a contact page, and a product/service…

Why Vertical Content Matters [blog post]

…your product. What are some interesting ways you can utilize someone’s full-screen space? Better yet, how can you repurpose back catalogs of horizontal footage or photos to take advantage of…

You Have HubSpot, Now What? [blog post]

…know so they can provide sound advice and help getting these to look just right! Email Templates Whether you’re sending a newsletter, a product announcement, or a simple drip campaign,…