…They will be in different stages of your buying cycle at any one time, and will have different relationships with and opinions about your company and the product or service…
What We Mean When We Talk About Relevant Website Traffic [blog post]
…identify the people who would be interested in buying (or at least searching for) your product or service. Figure out what their motives and pain points are, who they are…
No, Really: You Need an Inbound Marketing Firm [blog post]
…ultimately makes someone confident enough to spend money on your product or service. The practice of inbound marketing uses a variety of tactics to generate traffic and leads – among…
Strut Your Stuff: Developing Collateral for Your Business [blog post]
…text, and tone. Code My Views pins the tail on the collateral with its explanation: “What images are associated with the brand and product lines? In what ways can/should the…
6 Outdated Marketing Trends That Should be Tossed Away for Good [blog post]
…Community at NextView Ventures. “Don’t write about yourself. Just keep things simple, and create content that solves the same problem that your product solves.” OUT: Self-absorbed media posts. While…
How to Write Corporate Blogs People Actually Want to Read [blog post]
…“They focus on telling readers how great their products and services are. Rarely do they ask for feedback or ask questions. In fact is is not unusual for companies to…
Your Content Generation Strategy Needs an Overhaul [blog post]
…take a different approach on Twitter versus an email blast, even if you’re trying to market the same product on both channels. To that end, every successful marketing effort will…
Know Thy Enemy: The Benefits of Competitive Analysis [blog post]
…Even if your company is selling the exact same products as the competition, there may be a number of different factors explaining their success or failure – and that’s to…
7 Ways Marketing Automation Will Streamline Your Business Processes [blog post]
…A more productive department – High productivity should go hand-in-hand with high performance and solid strategies. Higher revenues – This should automatically happen when you have good products or services…
7 Proven Elements of a Successful Drip Campaign [blog post]
…process. Re-engagement – Target leads that have gone cold with the intention of making them warm again. Educational – Share information on your services or products that provides value to…