Client Profile

Merging family recipes with broader Mexican traditions for over 30 years, Serranos Cocina y Cantina, makes their tortillas by hand, prepares guacamole and salsa around the clock, and lets the flavor slow-seep into the meat and vegetables on their mesquite grill.

Challenge

In celebration of their 30-year anniversary in Austin, Texas, the Serranos family wanted to breathe some fresh energy into their identity, menu, and the relationship with the community.

Most notably, research found that the city of Austin lacked awareness when it came to Serranos’ clear, long-lasting differentiators, including its Austin roots, scratch-made recipes, and mesquite grill.