Serranos Cocina Y Cantina Restaurant Logo

Serranos

Restaurant & Bar

Industry Type

Food & Beverage

Client Profile

Merging family recipes with broader Mexican traditions for over 30 years, Serranos Cocina y Cantina, makes their tortillas by hand, prepares guacamole and salsa around the clock, and lets the flavor slow-seep into the meat and vegetables on their mesquite grill.

Challenge

In celebration of their 30-year anniversary in Austin, Texas, the Serranos family wanted to breathe some fresh energy into their identity, menu, and the relationship with the community.

Most notably, the research found that the city of Austin lacked awareness when it came to Serranos’ clear, long-lasting differentiators, including its Austin roots, scratch-made recipes, and mesquite grill.

The Results

As part of a total rebranding effort for Serranos, the Envision Marketing and Design teams worked together to create a more cohesive, engaging social presence that matched the new, elevated branding and invited fans and followers to become part of a community. We optimized and redesigned their existing web and social properties, implemented a more focused strategy based on newly-defined target audience personas, and built social campaigns that drove measured engagement based on key performance measurements.

 

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Lifetime

Lifetime Social Media Stats Form 2017-2022

6122%

Increase in followers

117566%

Increase in website traffic from social media

312.68%

Increase in website traffic

19%

increase in total sales

Branding

Serranos Branding System

Collateral

Serranos Tequila Sippin Hat
Serranos Branded Hat

Menu Design

Serranos Catering Book

Serranos Printed Food Menu
Serranos Curbside Print Menu

Website Redesign

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Email Marketing

Custom Photography

Social MediaSerranos Social Media

 

Serranos-Testimonial-quote-mark

“Envision-Creative has been an excellent branding and advertising agency to work with for the past 5 years! 2020 proved to be one of the most difficult times we have ever faced in over 35 yearsin the full dining restaurant and bar business. Like many restaurants, we had to shut down dining businessand depend exclusively on to-go and 3rd party delivery orders. Envision-Creative helped us to quickly pivot our marketing strategies for our new business model. Through our collaboration, we were able to promptly launch online orders and curbside pick-up campaigns, including To Go Margaritas, Cocktails, and Familia Y Amigos Packs. When we were finally able to open our restaurant for dining business, they helped us promptly implement QR Codes and highlight the new safety protocols established by the CDC and local health experts to keep our guests as safe as possible. You need strong partnerships to help you get through challenging times like these and Envision-Creative has proven their ability to rapidly adapt to changes in market conditions. While we ensure each restaurant is implementing Serranos’ standards for excellence, Envision-Creative helps us execute all our marketing initiatives.We look forward to our continued partnership in keepingSerranos Cocina Y Cantina thriving for years to come!”

Joshua Camacho
Vice President | Serranos Cocina Y Cantina