Client Profile

Founded by Jeannie Garr Roddy and Bettina Babbitt, Fabled Luxury Group is one of the top luxury real estate brokerage agencies in Austin, Texas.
Jeannie & Bettina are full-service real estate experts who strive to service the entire spectrum of exclusive clients Austin and the surrounding areas have to offer. Their clients are luxury buyers and high-end sellers: entertainers, professional athletes, and high-net-worth individuals.
With a combined 50+ years of luxury real estate experience, Jeannie and Bettina bring their complementary knowledge and expertise together to offer personalized, client-focused real estate services to a distinguished clientele.

Challenge

As a new real estate agency in an already crowded luxury residential ATX marketplace, Fabled Luxury Group needed to strategically launch its brand and effectively capture the attention of qualified buyers and sellers.

They were searching for an advertising agency to help position them as an experienced, high-end service, results-driven residential real estate agency. Fabled Luxury Group approached Envision Creative with the need to enter the Austin, Texas realty market with a bang and had the following goals in mind:

Develop & Establish a Cohesive Brand, Identity, Imagery, & Messaging
Build Brand Awareness Among User Personas
Communicate & Educate User Persona’s on Their Unique Services, Process, & Value Proposition
Differentiate From Direct & Adjacent Residential Realtors
Increase Trust & Credibility, as well as Ensure Confidentiality with User Personas
Build Reputation & Credibility Among Local Luxury Residential Realtor Community
Increase Buyer & Seller Prospects/Clients

The Results

Our design and marketing teams, in collaboration with Fabled Luxury Group, created their real estate agency’s logo, business cards, and style guide, as well as helped them develop effective messaging to educate their prospects and create more opportunities for qualified realty clients. 

The comprehensive Marketing Strategy & Action Plan our experts put together was able to provide Fabled Luxury Group the foundation they needed to build a strong, healthy, and profitable internal marketing structure.