HireBetter is the leading talent partner for entrepreneurial, growth-minded, middle-market companies. The Austin, Texas-based company was named the #1 Retained Executive Search Firm by the Austin Business Journal for the third straight year (2017-2020) and has been recognized by many organizations like YPO, EOS, and CEO Coaching International.
When the COVID-19 pandemic hit in March 2020, HireBetter’s primary revenue drivers, word-of-mouth referrals, events, and face-to-face sales interactions became stagnant. They needed to shift sales and marketing efforts to the digital realm in order to stay competitive and continue to grow.
With the COVID-19 circumstances in place, HireBetter understood the importance of their website’s SEO (Search Engine Optimization) and that their prospects going forward would be looking to connect with their business digitally. The executive team decided they needed a total website overhaul to effectively communicate their brand value, company story, extensive capabilities, and credibility.
Our marketing, design, and development teams, in collaboration with HireBetter leadership, redesigned their current website and helped them develop messaging to educate their prospects and create more opportunities for qualified conversions.
The new website has a clear path for potential and existing customers. The main menu helps users locate the content they’re looking for and is easier to navigate after grouping content into a cleaner architecture. The optimized SEO content on the front end and back end of the website has helped HireBetter increase its Google Search position and rankings.
Ultimately, the revamped website is a much stronger testament to their employer and job seeker solutions, competitive advantages, and company story. Below are some of the results seen by the updated website within the first month: