3x as likely
to see higher ROI on inbound marketing campaigns vs. traditional
costs 62% less
per lead than traditional outbound marketing
Inbound marketing doubles the average site conversion rate, from
6% to 12% total
But what the *bleep* is inbound?
Leveraging relevant, engaging, and share-worthy content across multiple channels, inbound marketing attracts your ideal customers and takes them on a perfectly-timed stroll through the sales funnel.
Done right, inbound marketing marries all the digital marketing tactics into one cooperative strategy.
Inbound, in action
Buyers are more critical, discerning, and patient in their process than ever before. A consistent and deliberate digital content strategy—built from the ground-up through data and analytics—establishes your brand as an authority and ensures that you’re in the running when it’s time to purchase.
Every visit should count. Tailored, premium content like eBooks, webinars, or white papers allow you to begin a relationship with your prospects by making them an offer they can’t refuse. By proving your worth, you can identify and segment your audience, then keep them moving through the sales funnel.
Meant to be? Maybe. Nurtured through carefully-crafted marketing automation workflows using an entirely new breed of email marketing, qualified leads evolve into confident, decisive, ready-to-buy customers.
Till death do you and your customer part. With targeted email campaigns, relevant social media content, and strategic calls-to-action, maintain a lifelong relationship with and lifelong devotion from your customers. Your brand, shouted from the roof
At the heart of anything truly inbound is strategy. Nothing we do—not a single tweet or blog post or landing page—is executed without the bigger picture in mind. At the end of the day, it’s about your business’s unique goals. Exceeding them, that is.
Our 5-phase strategy is crafted in growth cycles that align your your unique business objectives. Each growth cycle uses the entire breadth of expertise within Envision Creative® to build brand affinity, maximize reach, generate online sales leads, and convert leads into customers who can’t stop talking (in a good way).
Phase 1: Strategize
Be prepared to talk.
A lot. After becoming intimately acquainted with your business, your industry, your buyer personas, and your competitive landscape, we’ll create a comprehensive inbound marketing Action Plan.
Phase 2: Build
Be willing to change.
As we test, tweak, and experiment, we’ll optimize your existing website for lead generation and create a foundation that drives traffic through data-fueled blogging, curated third-party content, and an active online presence.
Phase 3: Amplify
Using takeaways from the last stage, we’ll invest in the tactics that best resonate with your audience and use our newfound bandwidth for more agile and aggressive marketing.
Phase 4: Analyze
Once we’ve established a strong online presence, we’ll step back for a broad-scope evaluation of your true audience—maybe even interviewing them to more accurately inform our overarching strategy.
Phase 5: Expand
All hands on deck, we’ll make recommendations that expand your thriving brand beyond its current online network using avenues that will enhance the customer experience, increase reach, and stimulate ever-so-sweet, ever-so-timeless word-of-mouth.
Our preferred marketing platform?
In order to maximize our effectiveness as an inbound marketing provider, Envision has specialized in HubSpot, an all-in-one marketing automation platform. As a Hubspot Gold Certified Agency Partner, we use Hubspot for comprehensive marketing management, including in-depth keyword analysis, content publishing, social media monitoring & marketing, marketing automation, and closed-loop analytics to be able to show you quantitative reports that truly measure return on investment for your marketing dollars.