It’s a buyer’s market.
It always will be.
People don’t just “research their options” anymore. They go further. Before ever picking up the phone, buyers now ruthlessly scour the Internet for answers—and validation that they’re making the right decision. The modern buyer is informed, discerning, and unswayed by the hard sell.
Inbound marketing is for the empowered decision-maker and ultimately, the empowered buyer.
With all the right tools at our disposal—and with an agile, customized strategy that brings them together—we’ll help position your brand as the voice of your industry and deliver qualified, sales-ready leads right to your (digital) doorstep.
Did you know?
>> Companies are 3x as likely to see higher ROI on inbound marketing campaigns than on traditional outbound campaigns.
>> Inbound marketing costs 62% less per lead than traditional outbound marketing.
But what the *bleep* is inbound?
Leveraging relevant, engaging, and share-worthy content across multiple channels, inbound marketing attracts your ideal customers and takes them on a perfectly-timed stroll through the sales funnel.
Done right, inbound marketing marries all the digital marketing tactics into one cooperative strategy.
Inbound, in action
Buyers are more critical, discerning, and patient in their process than ever before. A consistent and deliberate digital content strategy—built from the ground-up through data and analytics—establishes your brand as an authority and ensures that you’re in the running when it’s time to purchase.
Every visit should count. Tailored, premium content like eBooks, webinars, or whitepapers allow you to begin a relationship with your prospects by making them an offer they can’t refuse. By proving your worth, you can identify and segment your audience, then keep them moving through the sales funnel.
Meant to be? Maybe. Nurtured through carefully-crafted marketing automation workflows using an entirely new breed of email marketing, qualified leads evolve into confident, decisive, ready-to-buy customers.
Till death do you and your customer part. With targeted email campaigns, relevant social media content, and strategic calls-to-action, maintain a lifelong relationship with and lifelong devotion from your customers. Your brand, shouted from the rooftops.
At the heart of anything truly inbound is strategy. Nothing we do—not a single tweet or blog post or landing page—is executed without the bigger picture in mind. At the end of the day, it’s about your business’s unique goals. Exceeding them, that is.
Our 5-phase strategy is crafted in growth cycles that align your your unique business objectives. Each growth cycle uses the entire breadth of expertise within Envision Creative to build brand affinity, maximize reach, generate online sales leads, and convert leads into customers who can’t stop talking (in a good way).
Phase 1: Strategize.
Be prepared to talk. A lot. After becoming intimately acquainted with your business, your industry, your buyer personas, and your competitive landscape, we’ll create a comprehensive inbound marketing Action Plan.
Phase 2: Build.
Be willing to change. As we test, tweak, and experiment, we’ll optimize your existing website for lead generation and create a foundation that drives traffic through data-fueled blogging, curated third-party content, and an active online presence.
Phase 3: Amplify.
Be brave. Using takeaways from the last stage, we’ll invest in the tactics that best resonate with your audience and use our newfound bandwidth for more agile and aggressive marketing.
Phase 4: Analyze.
Be patient. Once we’ve established a strong online presence, we’ll step back for a broad-scope evaluation of your true audience—maybe even interviewing them to more accurately inform our overarching strategy.
Phase 5: Expand.
Be badass. All hands on deck, we’ll make recommendations that expand your thriving brand beyond its current online network using avenues that will enhance the customer experience, increase reach, and stimulate ever-so-sweet, ever-so-timeless word-of-mouth.
Our favorite tool, Hubspot
In order to maximize our effectiveness as an inbound marketing provider, Envision uses an all-in-one marketing application called HubSpot. This software allows for comprehensive management, including in-depth keyword analysis, closed-loop analytics, content publishing, and marketing automation.