Reporting & Insights Data That Drives Smarter Marketing Decisions

We believe that marketing without measurement and true transparency of results is just guessing. That’s why every campaign we launch is supported by comprehensive reporting & insights designed to show you exactly what’s working, what’s not, and what comes next.

Unlike agencies that stop at favorable vanity metrics like impressions, we go deeper, focusing on actionable insights tied directly to your goals. Our tracking and insights process is designed to inform smarter decisions, fuel continuous optimization, and ultimately, deliver stronger ROI.

Our Philosophy: Measure What Matters

Effective marketing is not just about doing more, it’s about doing what works. That’s why we focus on the KPIs that reflect real-world business impact, not just activity.

We tailor performance reporting based on your specific objectives, whether that’s increasing table reservations, driving qualified leads, or boosting eCommerce sales.

Core performance metrics we track

Impression Share & Reach Trends – Are you maintaining or growing your market presence?
Click-Through Rate (CTR) – Are your ads and calls-to-action resonating?
Cost-Per-Click (CPC) – Are we attracting traffic efficiently within your budget?
Conversion Rate – Are users taking the desired action on your site or ad?
Call Tracking (60+ Seconds) – Are leads from ads truly engaged and high intent?
Return on Ad Spend (ROAS) – Are your campaigns generating revenue?
Geo-level Performance – How are individual locations or regions performing?

For restaurant clients, this might mean tracking reservations booked, direction requests from Google Ads, orders/dollars received online from text or email campaigns, or call length from mobile ad extensions. For B2B brands, it could mean demo requests, form submissions, or inbound leads through HubSpot.

Monthly Reporting & Dashboards

We provide monthly reporting that’s:

Clear and easy to understand
Tailored to your business objectives
Designed to guide strategy moving forward

Our visual metrics dashboards bring the numbers to life, offering a snapshot of campaign performance across platforms like Google Ads, Meta Ads, HubSpot, and website analytics.

You’ll be able to quickly review:

Top-performing channels
Trends in engagement and conversions
Week-over-week and month-over-month improvements
KPIs unique to your industry or marketing goals
Return On Ad Spend (ROAS) where applicable

These dashboards can also include annotations and recommendations, helping you not just see the data, but understand what to do with it.

How We Use Data to Optimize Your Campaigns

Tracking data is only powerful when it’s put into action. That’s why we use every insight to fuel strategic adjustments month over month.

Our optimization process includes:

Identifying low-performing ads, audiences, or pages
A/B testing headlines, creatives, and CTAs
Adjusting budgets toward better-performing segments
Rebuilding or refining conversion funnels
Launching retargeting sequences based on real user behavior

Every campaign is a living initiative, and we treat it that way.

What Clients Say About Our Reporting

Many of our clients come to us after feeling left in the dark with previous agencies. They’ve told us things like:

“We got pretty graphs, but no explanation.”
“We were only shown favorable metrics, even if they were unimportant.”
“We didn’t realize we were spending money on underperforming ads.”
“We never had reports tied back to business goals.”

We change that by giving you not just data, but clarity, context, and collaboration.

Who Benefits from Our Reporting Approach

Multi-location restaurant brands wanting location-level performance transparency
Professional services looking to refine lead funnels and increase cost-efficiency
eCommerce and retail brands needing real-time ROAS tracking
B2B companies that want to link performance back to sales-qualified leads (SQLs) or marketing-qualified leads (MQLs).

Let’s Take the Guesswork Out of Marketing

Your marketing should never leave you wondering. With Envision Creative, you’ll have a full picture of how your investment is performing, and exactly what steps we’re taking to improve it.